Blair Miller, an alumna of Belmont University's music business class of 2018, has landed on Forbes's prestigious 30 Under 30 list for 2025. Miller, the mind behind the entertainment marketing agency known as Chaos Creators, has reportedly crafted a unique approach that has shaken up the traditional marketing landscape, according to a recent Belmont University article.
Eschewing a one-size-fits-all strategy, Miller's Chaos Creators focuses on building marketing campaigns that reflect the artist's personality, and fanbase. "Fans are actually connecting with them and falling in love with them as people, not just as artists for their music, and it helps them cut through the noise,” Miller said, as stated by Belmont University. She noted the intense competition in music today, emphasizing the value of fans relating to artists on a personal level to grow their overall brand.
Post-college, a Bruin recruiter connected Miller to Thinkswell, leading to a pivotal juncture where Kevin Jonas Sr., engaged her to co-start a marketing agency, the precursor to her entrepreneurial leap to founding Chaos Creators Entertainment in 2022. "The music industry is filled with red tape, but I love being able to cut through that and work with artists, influencers and anyone that's ready to make a shift to make some noise," she said, as per Belmont University.
Despite a rapid ascent in her career, Miller has battled imposter syndrome, often questioning her own place in the highly competitive music business landscape. She credits looking at her tangible achievements as a means of overcoming these doubts. "I have learned through this journey to find pride from within, although it's always great to have external validation," Miller told Belmont University, acknowledging the value of being recognized as a Forbes 30 under 30 honoree.
