Revving up for its traditional January spot for the first time since 2020, the Detroit Auto Show gears up to welcome car enthusiasts and industry professionals alike. Scheduled from January 10 to January 20, Huntington Place will be the stomping ground for an automotive showcase sprinkled with experiential ride-and-drive tracks. As reported by CBS News Detroit, visitors can expect to hop into over 40 vehicles, including the eco-friendly gems lining up on the Power Michigan EV track or the rugged terrains of the Ford Bronco Mountain.
Ticket prices for the spectacle are set at $20 for adults, $12 for seniors, and an affordable $10 for kids 12 and under. The sense of momentum for the city hasn't been lost on Sam Klemet, co-executive director of the event, who told CBS News Detroit, "The Detroit auto show being back in January ... I think it sets a lot of momentum for the city." His excitement is shared by Deputy Mayor Melia Howard, who hopes residents will come down and "take all the great experiences."
Sharing economic expectations, Glenn Stevens, executive director of MichAuto, conveyed to FOX 2 Detroit that the event could pump several hundred million dollars into the local economy. Businesses in proximity, including the Fort Pontchartrain hotel, are already cashing in on the auto show buzz with room prices ranging between $300 and $700 for the upcoming weekends.
The auto show is not solely about getting behind the wheel; it's a tribute to the city's automotive culture. According to organizers, this year's theme, "My Drive. My City. My Show." invites Detroiters to share their own car-related stories and connections to the industry. Vehicles from Hollywood films and the 'Detroit Through the Decades' showcase add a dash of nostalgia and entertainment for the attendees, as noted by WXYZ. Visitors can look forward to exhibits like the Ferrari Modena Spyder California from "Ferris Bueller's Day Off" and the Firebird Trans Am "KITT" from the "Knight Rider" TV show.
With the Detroit Lions securing the No. 1 seed and given a bye this weekend, the auto show is expected to draw even larger crowds, vying for the city's limelight. Klemet expressed his pride to CBS News Detroit, stating, "We're really proud to have everybody come down and check it out." As the Lions look forward to a playoff game at Ford Field during the second weekend of the show, the synergy between Detroit's sports fandom and automotive passion is expected to drive a festive, bustling atmosphere throughout the city.
