Drivers along I-75 in Miramar and key highways in Central Florida have noticed digital billboards displaying messages about U.S. tariffs. These billboards are part of a campaign by the Canadian government to share their message with the American public. According to NBC Miami report, one Miramar billboard, observed by Chopper6, states, "Tariffs are a tax on your grocery bill" and "Tariffs are a tax on hardworking Americans."

This campaign is a response to recent U.S. trade restrictions. Canadian Foreign Affairs Minister Mélanie Joly explained, "We are launching ads in the US to make sure all Americans know that tariffs are taxes on everything they buy," as noted in the NBC Miami report. The billboards reflect growing economic tensions between the U.S. and Canada.

The messages target U.S. consumers, particularly as the U.S. has imposed tariffs on goods from Canada. In retaliation, Canada has placed 25% tariffs on over $20 billion worth of U.S. goods, following a 25% counter-tariff on $30 billion worth of U.S. items. 

Another billboard in Longwood says, "Tariffs are a tax at the gas pump," continuing Canada’s effort to highlight the direct costs of tariffs. This campaign has drawn mixed reactions. "Your first-word response was 'Wow.' I couldn't believe it, right?" said Aubrey Jewett, a political science professor at the University of Central Florida, in an interview with WESH.

Anton De La Riviere, a Canadian resident, supported the move, stating, "I am totally for advertising. Up in the United States they are promoting Tariffs...promoting Trump. So why can't we do the same thing down here. You call yourself a democracy...this is free speech," he told WESH.

The ongoing tariff dispute has continued to escalate, with President Donald Trump threatening far larger tariffs against the EU and Canada. This ad campaign is a visible sign of the larger economic struggle.