It's been four decades since Red Butte Garden and Arboretum opened its gates to the public at the University of Utah, and it's grown from a modest expanse to a beloved spot for over 250,000 yearly visitors seeking a blend of education, conservation, and recreation. Now, to mark its 40-year legacy, Red Butte is rolling out a fresh brand identity and a series of special events that invite the community to engage with nature in new ways, as reported by AtTheU.
The arboretum celebrates the milestone with an updated look, including a new logo, an oak leaf icon, and a color palette inspired by the Garden itself. This rebranding effort highlights their long-standing commitment to conservation and research, stepping into the future with a dynamic and inclusive approach. "The Garden was created by local visionaries passionate about plants and the outdoors, and it has thrived thanks to generous supporters and devoted staff and volunteers," said executive director Derrek Hanson, as AtTheU highlighted.
Embracing its origins as a research garden overseen by University botanist Walter P. Cottam, the rebrand places focus back on the "Arboretum" aspect, crucial to the identity and intention behind the living collection. Its acres harbor a diverse array of both flora and fauna, encompassing an important urban forestland, with an extensive range of over 3,000 plant species and 2,000 trees, critical for the well-being of both human and botanical residents.
The 40th-anniversary festivities include the Farm-to-Table Dinner, Botanical Alchemy Garden Party, spring bulb showcase KaBLOOM!, an Arbor Day Celebration, and a plant sale fundraiser. Furthermore, the public can anticipate a speaker series, workshops, and the upcoming Outdoor Summer Concert Series lineup, set for disclosure on April 8th, as detailed by AtTheU.
With reimagined experiences that weave the transformative power of nature through communal gatherings, Red Butte Garden and Arboretum invites patrons old and new to celebrate and partake in the growth and greenery that has characterized its 40-year journey. Throughout these celebrations, the garden aspires to continue fostering a sanctuary that connects individuals to the natural world profoundly and sustainably.
