In an ambitious move to bring novelty to the sweltering summer of Miami, Uber and Turo are launching a "pool truck" rental service for a limited time, offering locals a unique way to cool down during the holiday weekend. According to NBC Miami, these makeshift mobile pools mounted on trucks will be available for rental on Saturday, August 30, and Sunday, August 31, at Bayside Marketplace in Miami.
The two-hour pool experience comes complete with amenities, including a dedicated "pool boy," popsicles, music, and a take-home summer essentials kit, and it's not just a gimmick for the heat-stricken Miami residents; the partnership aims to make a splash across select cities nationwide. This collaboration between Uber and Turo is described as a Labor Day special, and though the details are sparse, the companies are hoping it will showcase their newfound partnership established to pique the interest of potential customers. A wider announcement hinted at the possibility of similar experiences in other locales, though no further specifics have been disclosed, as reported by FOX32.
Alongside this limited-time engagement, Uber is enticing users with a promotional offer, granting up to $300 off on their next Turo rental through Uber Rent, hinting at a deeper integration between the ride-sharing giant and the car-sharing service. It seems that the companies are not only diving into the deep end of experiential marketing with this pool truck rental but also tightening their partnership with incentives that tie together the respective services they offer.
Patrons desiring to partake in this fleeting aquatic endeavor can presumably book their spot via the Uber app, though Uber and Turo have not released information on the booking process or whether this will be a feature rolling out to other cities in the future.
