Reggaeton superstar Bad Bunny has officially been announced as the headliner for the Super Bowl LX halftime show, which will be held in the Bay Area in February 2026. The reveal came during a Sunday Night Football game between the Dallas Cowboys and Green Bay Packers and was later confirmed by the artist himself in a social media post featuring him chilling on a goal post. His declaration of performing “for my people, my culture, and our history” aligns with his Puerto Rican roots and reputation for cultural advocacy, per USA Today.
Following an impressive residency in Puerto Rico that reportedly attracted over half a million fans, the "Callaita" crooner isn't slowing down before his Super Bowl appearance. He's setting out on a 24-date global tour starting this November. Despite the success, Bad Bunny had previously steered clear of U.S. concert venues, citing fears of ICE raids at his events, a concern he voiced in an interview with the BBC.
The choice to spotlight Bad Bunny comes from a collaboration between the NFL, Apple Music, and Roc Nation. Shawn Carter, known popularly as Jay-Z, praised the artist's commitment to Puerto Rico as "truly inspiring," according to a statement shared by the NFL and reported by USA Today. Bad Bunny, whose real name is Benito Antonio Martinez Ocasio, is no stranger to prominent stages, having made his initial Super Bowl cameo in the 2020 halftime show alongside Shakira and Jennifer Lopez.
Before the announcement, there were rumors that Taylor Swift might be gracing the halftime stage, but NFL commissioner Roger Goodell played coy, eventually leading up to Bad Bunny's official announcement. The artist's engagement with socio-political issues has often translated into his music and public statements. In discussing his tour plans with the BBC, Bad Bunny explained, "There were many reasons why I didn't show up in the US, and none of them were out of hate - I've performed there many times." His commitment to his fans and heritage remains a driving force in his career.
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