The quirky and much sought-after Labubu figures have found a new San Francisco home at Pop Mart’s latest store in Union Square. Known for their unique "ugly cute" charm, these toys have made a splash among collectors and casual fans alike. The store's launch has brought extra excitement to the area, particularly after the challenges brick-and-mortar retailers faced during the pandemic.
According to CBS News San Francisco, Pop Mart's soft opening yesterday saw a substantial turnout, with enthusiasts eager to get their hands on the plush Labubu dolls and mystery boxes. The company has experienced incidents with crowded events and intense customer reactions at their Stonestown Galleria location, arriving in a new shop a noteworthy event for fans and the local retail landscape. Marisa Rodriguez, CEO of the Union Square Alliance, welcomed the store's potential to draw people back to the downtown area, noting that "whatever it takes, we're in for it."
Not just a spot for buying toys, the San Francisco Pop Mart location at 200 Powell Street, as reported by the San Francisco Chronicle, is also a nod to the city’s architectural history, occupying an Art Deco building from 1913 without altering its historic exterior. Pop Mart's booming business, highlighted by a nearly 400% net profit rise in the first half of 2025, has demonstrated the Labubu division's significant contribution to the company's earnings.
