Indianapolis

Shipshewana's Alvin and Elsie Miller Win Will Koch Indiana Tourism Leadership Award

AI Assisted Icon
Published on November 13, 2025
Shipshewana's Alvin and Elsie Miller Win Will Koch Indiana Tourism Leadership AwardSource: Indiana House Republicans

Shipshewana's own Alvin and Elsie Miller have recently received the prestigious Will Koch Indiana Tourism Leadership Award. In a celebration of local spirit and the power of community, State Rep. Joanna King (R-Middlebury) stood alongside Indiana Destination Development Corporation to honor the couple for their contributions to Indiana's tourism sector. According to a statement from King, the Millers, who own Davis Mercantile, played a pivotal role in reviving the space after a devastative fire in 2004.

The Davis Mercantile enjoys a rich history that, unlike the Old Davis Hotel it once was, withstood to become a beacon for over 2 million visitors each year. It's more than just a structure. "Tourism is such a big part of not only Shipshewana, but also Indiana as a whole," King stated, with the Mercantile particularly to being a draw for people wanting to support local artisans and small businesses.

This distinguished award honors those who make significant contributions to Indiana's economy through tourism. The Millers' dedication to rebuilding the Mercantile brought it back stronger than ever, housing upwards of 20 unique shops and venues, making it a cornerstone of Indiana's tourist appeal. Qualities such as these resonate with the ethos of the award, named after the late Will Koch, recognized equally for his commitment to tourism and community.

Competing against a backdrop of commendable peers in the industry, the Millers' story stands out as an emblem of perseverance and community. Nominations for the award come from those at the heart of Indiana's travel and hospitality scene, showcasing the collaborative ethos of the state. As King aptly put, the Davis Mercantile has "created and sustained a special place where everyone feels welcome," illustrating the sense of Hoosier hospitality that drives people to visit and revisit Shipshewana.