Bay Area/ San Francisco

Colma Police Appeal for Public's Help to Identify Suspects in $1K Ulta Beauty Fragrance Heist

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Published on January 30, 2026
Colma Police Appeal for Public's Help to Identify Suspects in $1K Ulta Beauty Fragrance HeistSource: Colma Police Department

The Colma Police Department is seeking the assistance of the public in identifying two suspects involved in a theft at the city's Ulta Beauty store. On December 22, 2025, a male and a female suspect reportedly made off with over a thousand dollars' worth of fragrances, according to a social media post from the Colma Police Department. The incident occurred around 5:28 PM at the 119 Colma Boulevard location.

Authorities were called to the scene following reports of the theft, where it was estimated that the suspects stole merchandise totaling approximately $1,129.00. Wearing a black beanie and red t-shirt, suspect #1, a black male, believed to be between 36 and 50 years old, also donned a black zip-up jacket complemented by a black backpack. His accomplice, described as a white female in the same age range with short blond hair, wore a black t-shirt and a pink sweater under a black jacket while fleeing on foot alongside the male suspect.

Anyone who can identify these suspects or has further information is encouraged by the Colma Police Department to reach out to their Detective Bureau at (650) 997-8321. For those who prefer to remain anonymous, an anonymous tip line at (650) 997-8337 is available.