Super Bowl Sunday in Daly City is getting a full-flavored pregame. Guy Fieri is bringing his Flavortown Tailgate to the Cow Palace on Feb. 8, throwing a free, four-hour party for more than 10,000 people. The event runs from 11:30 AM until kickoff and is set to include live music, sponsor samples and plenty of chances to try bites from Fieri’s own brands along with local restaurants. General admission is free, but organizers are selling upgrades that offer faster entry and beefed-up food and drink access.
Headlining the main stage are Loud Luxury and Tucker Wetmore, with a lineup of brand activations that will hand out free samples from Velveeta, King’s Hawaiian and Sabra, according to SFGATE. That report also lists the local spots feeding VIP ticket holders and notes that Flavortown tailgates typically pull in crowds in the 10,000-person range.
Free general admission is limited, and the event ticket site says the Taste of Flavortown upgrade, at about $50, guarantees entry and two tastings from Guy’s concepts. VIP packages start at $199 and include fast-track entry, premium restrooms and an open bar. The ticket site also states that the venue is cashless and that children under 13 do not need tickets, so it is worth checking GuysFlavortownTailgate.com for the latest availability and terms.
Fieri, who lives in Santa Rosa, has pitched this Bay Area stop as a “Built in the Bay” showcase that puts local restaurants and workers in the spotlight, and he has described the tailgate as a way to share Super Bowl energy with fans who cannot get into the game, according to People. People also reports that Fieri recently bounced back from a serious on-set injury in 2025 that required surgery and kept him off the job for weeks, which has made this hometown stop feel especially meaningful.
Where to go and how to get there
The tailgate will unfold at the Cow Palace, 2600 Geneva Ave. in Daly City. The venue’s official site lists the address, parking details and transit options for large events. With big crowds expected and on-site parking likely to be tight for a high-capacity gathering, plan to arrive early or take public transit and build in extra time for lines. For directions and venue information, see Cow Palace.
How it fits into Super Bowl weekend
Fieri’s Flavortown Tailgate is one piece of a stacked Big Game lineup that features concerts, fan zones, and other public events across the region, according to the SF Chronicle. For many fans, the mix of free admission and optional upgrades makes the tailgate an easy way to plug into Super Bowl weekend without scoring a stadium seat.
Tips for attendees
Free tickets have gone quickly at past Flavortown tailgates, so the most reliable way to lock in a spot is to buy a paid package, with current inventory and conditions listed on GuysFlavortownTailgate.com. Bring proof of registration, be ready for lines at sampling stations and remember that VIP zones and some food activations will be reserved for specific ticket holders.
