Food Network chef Nik Fields is betting big on her own bottles, opening a new Phoenix wine bar and tasting room that will spotlight her personal signature wine collection. The move, reported Sunday by the Phoenix Business Journal, is the latest play under her Chic Chef brand after a run of recent launches and relaunches in the Valley. The concept is geared toward blending Fields' culinary profile with a more tasting-focused style of hospitality.
According to the Phoenix Business Journal, the new venue will feature a dedicated tasting-room component stocked with inventory from Fields' signature wine line. The collection is framed as the centerpiece of the space, with curated bottles paired to guided tastings.
Fields' TV profile and multi-concept strategy
Fields has been steadily growing a profile that extends beyond individual kitchens, with industry outlets describing her as a Food Network personality and tracking her push into hybrid hospitality concepts. Restaurant Hospitality covered her multi-concept venue The Collective last year and highlighted how she stacks coffee, salads and events under the broader Chic Chef umbrella.
Chic Chef roots in the Valley
Fields already operates Chic Chef 77 and other local concepts, and she has been moving those brands into downtown Phoenix in recent months. Phoenix New Times has chronicled those efforts and noted her continued work with the wine bar format in the Valley.
Signature wines as a selling point
The Phoenix Business Journal reports that Fields' signature wine line will sit at the heart of the tasting-room program, with the bottles positioned alongside chef-driven pairings and events. The outlet described the collection as a way to connect Fields' culinary reputation with a more boutique approach to wine curation.
How this fits local trends
Fields' latest move lines up with a broader Phoenix trend of chef-founded spots experimenting with hybrid formats, such as daytime coffee and lunch operations that transition into tasting rooms or small-plates service at night. The Collective's site and related industry coverage show Fields testing layered concepts downtown, while local outlets have pointed to Chic Chef 77's role in expanding wine-focused options in the market. ABC15 has also noted Chic Chef 77's prominence among Black-owned restaurants in the Valley.
The new tasting room adds one more curated wine destination to Phoenix's hospitality mix and underscores a wider push by some chefs into beverage curation. More details on programming, reservations and opening timing are expected as Fields finalizes the space and releases a timeline.
