Milwaukee

Milwaukee's LIFT Program Celebrates Success with 300 Households Securing Stable Housing

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Published on January 15, 2026
Milwaukee's LIFT Program Celebrates Success with 300 Households Securing Stable HousingSource: Wikipedia/Sen. Tammy Baldwin, Public domain, via Wikimedia Commons

In what is being hailed as a significant stride towards remedying housing instability, Milwaukee County's Landlord Incentives to Foster Tenancy (LIFT) program reports noteworthy results in its efforts to provide stable housing for those in need. The LIFT initiative, introduced in 2024, incentivizes landlords with flexible tenant screening criteria to partner with the county's rent assistance programs, which aim to facilitate the transition of individuals and families out of homelessness. The program's achievements were recently showcased in a statement released on the Milwaukee County's official website.

According to the Milwaukee County website, around 100 landlords have joined the initiative, resulting in nearly 300 households finding secure, affordable housing. This development marks a crucial advancement for those who routinely encounter obstacles in locating adequate shelter. The LIFT program affords landlords reimbursements for damages and losses, as well administrative aid and tenant support services, creating a collaborative approach to address housing crises.

"This is personal for me; I experienced housing instability growing up and want to support families with this fundamental need," said Milwaukee County Executive David Crowley, reflecting on the initiative's impact. He emphasizes his administration's dedication to partnering with local landlords to develop more favorable screening processes that serve the county’s most vulnerable residents. Crowley's commitment is informed by his own experiences and guided by the belief that strong public-private partnerships can combat the root causes of housing instability.

While some may question the effectiveness of such programs, Milwaukee County Board Supervisor Shawn Rolland offers a compelling testimonial to the program's efficacy. "More people-in-need are safe and warm inside a permanent home right now thanks to Milwaukee County’s innovative LIFT Program," Rolland explained., as reported by the Milwaukee County. He indicated that part of LIFT's success is the debunking of Section 8 stigma, citing the care voucher holders take of their rented properties – a factor that has led to a significant under-expenditure of the program's budget. His observations attest to the practical benefits and fiscal responsibility inherent in the program's design.

Although federal entities like the United States Department of Housing and Urban Development have strongly endorsed landlord risk mitigation initiatives, funding from such levels has not been forthcoming. Nevertheless, LIFT draws upon local resources to fuel its operations, an arrangement that landlords involved in the program seem to prefer, citing better control and adaptability. The Milwaukee County's Department of Health and Human Services’ Housing Services Administrator, James Mathy, expressed his approval of the legislature's actions, praising the real-world solutions LIFT offers to those seeking to transition out of homelessness.

The program's local funding structure allows for autonomous control over implementation and continuous improvement, an aspect that could position Milwaukee County to efficiently pursue any future grants or funding opportunities from state or federal entities. This, too, sets a precedent for other counties looking to replicate such initiatives, underscoring Milwaukee's LIFT program as a potential blueprint for broader change across the nation's rental housing landscape.