Breakfast loyalists in Selma are in for a shakeup. The IHOP at 8107 Agora Parkway is slated to be converted into a dual-branded Applebee’s/IHOP, adding Applebee’s lunch, dinner and bar offerings to the longtime pancake house. A state project filing pegs interior work to start in late March and wrap up by the end of July 2026, with roughly $300,000 budgeted for the buildout. The site sits outside San Antonio city limits but remains in Bexar County as development keeps pushing northeast of the metro.
State filing spells out dates and cost
According to MySA, a project details page filed with the Texas Department of Licensing and Regulation lists the IHOP at 8107 Agora Parkway as the location slated for conversion and shows construction scheduled from March 20 to July 28, 2026, with an estimated cost of about $300,000. The outlet also notes that public filings can be updated as contractors submit permits, so those specifics could still shift.
An expansion that began in Seguin
Dine Brands opened the first U.S. dual-branded Applebee’s/IHOP in Seguin on Feb. 18, 2025, according to a company press release via Business Wire, and has been pushing the format into other San Antonio-area locations. State project pages at the Texas Department of Licensing and Regulation and TDLR show similar dual-brand filings and renovations around the region, including the Loop 1604/Marbach and SW Loop 410 corridors.
Why operators are converting
Industry coverage and company statements say the co-branded model helps franchisees boost sales by capturing breakfast, lunch and dinner crowds under one roof. Restaurant Dive reports that Dine Brands expects dual-branded units to generate roughly 1.5 to 2 times the revenue of a single-brand restaurant in many cases, thanks to a shared kitchen, cross-trained staff and an expanded menu that stretches across the full day.
What customers in Selma should expect
For customers, the change typically means being able to order IHOP breakfast favorites alongside Applebee’s wings, burgers and cocktails in the same visit. The corporate restaurant locator for IHOP still lists the Selma address at 8107 Agora Parkway, and MySA emphasizes that filings are subject to change while permits and construction schedules are finalized.
If the timeline holds, the conversion work would finish by late July 2026 and the restaurant would reopen operating both concepts side by side. Local permit records and state project pages will track progress as contractors complete inspections and register final paperwork.
