Tom Brady’s latest play in the collectibles world is landing just a block from Oracle Park, where a new CardVault by Tom Brady storefront appears nearly ready to join the game. City records and company confirmations show the shop is set to take over the former EA Cafe space at 735 Third Street, marking the brand’s first Bay Area outpost. The company has not yet gone public with an opening date.
Where The Shop Is Landing
The San Francisco location is planned for a one‑story, roughly 6,600‑square‑foot building at King and Third that previously housed EA Cafe, and an application for an illuminated wall sign has been submitted to the San Francisco Planning Department. A CardVault spokesperson confirmed the brand is opening a location in the city but declined to share an opening timeline or any lease details, according to the San Francisco Chronicle.
Brady's Bet On The Hobby
Brady took a 50% ownership stake in CardVault last year and agreed to lend his name to the chain as it expands across the country. In a press release he said, “Sports collectibles and cards have been part of my DNA since childhood, and CardVault has set the gold standard for what a modern fan experience should be.” That announcement and quote were published via PR Newswire.
What CardVault Sells
On its website CardVault describes a hybrid retail experience built around buying, selling, trading and grading sports cards and memorabilia, ranging from high‑end baseball and football cards to Pokémon and curated collections. Locations also host live box breaks and VIP trading events designed to make collecting more social than purely transactional. The company outlines these offerings on CardVault.
First Bay Area Store And A Cross‑State Push
The San Francisco shop would be CardVault’s first Bay Area location as the company pushes into new sports markets. The San Francisco Chronicle also reports that CardVault expects to open a Sacramento store next week at Downtown Commons near the Golden 1 Center.
Why It Matters
Trading cards and sports collectibles have roared back since the pandemic, attracting both nostalgic hobbyists and investors to in‑person shops and specialty retail. CardVault’s approach, which pairs retail space with events and strategically places stores near stadiums, aims to turn game‑day crowds into repeat customers, a trend noted by CNBC.
The company still has not announced an official opening date for the San Francisco store, and the first clues will likely surface through local sign permits and hiring notices. CardVault currently lists San Francisco as “coming soon” on its site, and its careers and store pages may offer the earliest hints about when the doors will finally open, according to CardVault.
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