The boutique hotel long known as the Bobby in Printer's Alley is about to answer to a new name. Starting March 1, the property will go by The Nash, a shift that follows a December sale of the building to an LLC tied to Ocean Properties Ltd. The hotel will now appear under the Opal Collection banner, with management framing the move as an evolution of the existing brand rather than a full-blown identity overhaul.
New name, same place
The Nashville page on Opal Collection already lists the property as The Nash and tags it as "recently added" to the collection. The write-up promises that the hotel will keep its Printer's Alley character, inventive dining options, and rooftop lounge. The listing also calls out 144 artfully designed rooms and a retrofitted 1956 Scenicruiser parked on the roof that doubles as a signature event space, along with the hotel address at 230 4th Ave North in downtown Nashville.
Sale and ownership
An LLC connected with Ocean Properties Ltd. paid about $50 million for the building in December 2025, with the rebrand scheduled to kick in on March 1, according to reporting by the Nashville Post. That coverage notes the deal represents Ocean Properties' first Nashville-area asset and links the purchase to the Walsh family's hotel holdings. The name change and transition were outlined in a company release that was shared with the media.
Operator voice
In that release, Milos Davidovic positioned the move as a steady handoff rather than a shake-up, calling it "the same hotel people love, now with a name that feels unmistakably Nashville," as quoted by the Nashville Post. The message leans hard on continuity, suggesting the new owners plan to keep the design and neighborhood connections in place instead of gutting the concept. For regulars and nearby residents, the shift is meant to register as a rebrand more than a reboot.
Why Opal Collection?
Opal Collection slots The Nash into a curated lineup of coastal and resort properties and now shows the Nashville hotel alongside its East Coast portfolio. On its corporate site, Ocean Properties highlights an owner-operator model led by a family-run team with long experience in hospitality. That positioning lines up with the public emphasis on keeping the hotel’s existing look and programming intact while folding it into a bigger brand family.
What locals can expect
Third-party venue and event platforms have already started catching up with the rebrand, updating the name to The Nash while still marketing the same on-site dining and meeting spaces. For instance, Cvent now lists the property as The Nash, and local event calendars reference Union Tavern at The Nash in their postings. The initial rollout did not specify when or whether venue names like the Bobby Garage rooftop bar or the basement watering hole might change, so patrons will have to keep an eye on the hotel’s official channels for those details.
For the moment, the move reads as a brand realignment: the building, the rooftop bus, and the downtown footprint stay put, while the marketing language shifts to fit the Opal Collection and Ocean Properties playbook. More concrete updates on dining and nightlife branding are expected as The Nash is introduced to the broader public and to group and event planners.
