Food Network's unstoppable force, Guy Fieri, is descending upon Boca Raton, not with his usual array of diner specials, but with a bottle of Santo Tequila in hand. Slated for a meet-and-greet on February 27th, Fieri is partnering yet again with Sammy Hagar for the promo event that's all about their spirits brand, Santo Spirits. If you're a fan of Fieri's bleached spikes or Hagar's rock ballads, it's your chance to snag an autograph and maybe even a selfie, according to CBS12.
Fieri, who's carved himself a niche in the culinary world with shows like "Guy’s Grocery Games," and "Diners, Drive-Ins & Dives," is taking it easy on the food front, at least for this Boca Raton visit. Alongside Hagar, he'll be greeting aficionados of potent potables at Total Wine & More from 5-6 p.m. It's worth noting that his collaboration with Hagar dates back to 2019, when the duo decided to buddy up in the booze biz with El Viejito Distillery calling the shots on the production. This distillery, perched in Mexico's Jaliscan Highlands, has been at it for three generations now, and that craftsmanship will be on full display, alongside Fieri himself. Boca Magazine reports the details, so keep those calendars open.
The tequila itself, a culmination of Fieri's culinary bravura and Hagar's free-wheeling ethos, boasts Blanco, Reposado, Añejo variations, and for those who like it stronger, a 110-proof Blanco Tequila and a Mezquila concoction. The Santo Spirits team, which clearly doesn't play by the half-measure rule, is about quality and kick, the latter being something Fieri's fiery television persona knows a thing or two about.
Missed Fieri's last gimmick-laden screen appearance, flipping the script for a Bosch appliances ad during the Super Bowl? Worry not, because the Fieri and Hagar show in Boca Raton is set to be less about the pixels and more about the mixers. You know the drill: 5050 Town Center Circle is the destination, February 27 is the D-day, exchange pleasantries, clink bottles, and capture the moment. Just maybe, leave the diner order for another day.
