Bay Area/ San Francisco

Keith Urban to Turn Up the Heat at Santa Rosa's Country Summer Fest

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Published on February 13, 2026
Keith Urban to Turn Up the Heat at Santa Rosa's Country Summer FestSource: Library of Congress Life, CC0, via Wikimedia Commons

Country fans in Santa Rosa are getting a major headliner this summer. Keith Urban is set to take the main stage on June 13 at the Country Summer Music Festival, part of a three-day run June 12–14 at the Sonoma County Event Center at the Fairgrounds.

Announcement and early-bird tickets

Organizers have confirmed Urban as a 2026 headliner and extended early-bird pricing on three-day passes, which start at $185, fees included, through Friday, Feb. 20. After that presale window closes, three-day general admission is expected to rise to about $200, according to The Press Democrat.

Dates, venue and tickets

The festival’s official listings show Country Summer running June 12–14, with gates spread across the Sonoma County Event Center grounds. Country Summer manages ticket sales and details options that range from reserved viewing decks and parking passes to on-site tent and RV camping.

VIP upgrades and sponsors

For 2026, organizers say they are expanding VIP offerings. Plans include a Platinum Pit hospitality area stocked with snacks and drinks, a Country Club indoor lounge with catered dinners, and the Kaiser Permanente viewing deck featuring private restrooms and bar service. A press release carried by PR Newswire lists sponsors that range from Bay Area Chevy Dealers and Redwood Credit Union to Jack Daniel's and Tito’s Handmade Vodka.

What it means for Santa Rosa

Country Summer has a track record of pulling in a regional crowd. Past editions have drawn roughly 27,000 fans and visitors from dozens of states, a sizable influx for a single weekend. Per Sonoma County tourism, the event brings a measurable bump to hotels, restaurants and ride services, while on-site camping helps absorb some of the extra visitor demand.

Urban's catalog and tour

Urban’s Santa Rosa appearance comes on the heels of his album “High” and a busy festival calendar. His official site tracks his tour activity and a catalog of hits that includes “Somebody Like You” and “Blue Ain't Your Color.” Keith Urban lists festival and arena dates across 2026.

How to buy and practical details

Three-day general admission presale pricing at $185 runs through Feb. 20, after which three-day passes are expected to start near $200, organizers told The Press Democrat. Fans can purchase tickets and check out VIP packages through Country Summer.