A century-old dessert brand is about to land in Murfreesboro, as The MilkShake Factory opens its first Tennessee shop on Saturday, Feb. 28. The new spot will serve up handspun milkshakes, sundaes and small-batch chocolates along the Medical Center Parkway retail strip during a midday grand-opening celebration.
The Murfreesboro MilkShake Factory is set to open at 2615 Medical Center Parkway, Suite 2390, and is listed as operating daily from noon to 10 p.m., according to MilkShake Factory. The listing also provides a local phone number for anyone wanting to call the store directly.
Grand Opening Specials
The shop’s grand opening event will run from noon to 4 p.m., featuring buy-one-get-one-free shakes, sundaes and molten cups, plus in-store giveaways. As reported by QSR Magazine, the first guest in line will score a gift basket, and the first 100 customers will walk away with free MilkShake Factory T-shirts.
The Murfreesboro location is locally owned and operated by franchise partners Jill and Kyle Mason, who were drawn to the company’s family roots and community-focused vibe. Jill Mason said the shop felt like "a place where families and friends can gather," according to a store announcement reported by Franchising.com.
From Pittsburgh Roots to a National Rollout
The MilkShake Factory started life in Pittsburgh in 1914 as a chocolate and soda-fountain shop, then shifted its emphasis to milkshakes and year-round desserts under fourth-generation leader Dana Edwards Manatos. As detailed by Nation's Restaurant News, the brand revamped its menu and moved into franchising to grow beyond its original hometown footprint.
On the Murfreesboro menu, guests can expect fan favorites such as Chocolate Dipped Strawberry and Campfire S'mores, along with handcrafted sundaes and molten chocolate cups made with the brand’s house ice cream recipe. The company’s local listing also calls out dairy-free shake options and a selection of chocolate barks for gifting, according to MilkShake Factory.
Set in a busy retail center along one of Murfreesboro’s major growth corridors and close to the city’s large medical campus, the shop is positioned to serve families, students and hospital staff. QSR Magazine also notes that nearby schools and neighborhoods are expected to help generate steady traffic.
WhatNow first reported the local announcement and pulled together the grand-opening details and timing for Murfreesboro dessert fans. For the original local report, along with a rundown of promotions, readers can visit WhatNow, or check the brand’s listing or call the store directly for the latest hours and contest information.
