On Salt Lake City's east side, a long‑time medical office building across from Holy Cross Hospital has traded in exam rooms for front doors. Victory Heights opened this week after a $35 million conversion of the decades‑old tower at 1060 East 100 South into 88 income‑restricted apartments, and city and state officials marked the occasion with a ribbon‑cutting on Tuesday. Developer Brandon Blaser led the adaptive‑reuse project, keeping the structure in place while turning it into housing that city leaders say helps plug a key gap for service workers and nurses.
According to Salt Lake City Planning Division records, the building now holds 66 studio units along with 22 three‑ and four‑bedroom apartments. The homes are aimed at households earning roughly 25% to 50% of the area's median income. Rents vary by unit size and income level, with reported prices starting around $474 for the lowest studio rates and running up to roughly $1,643 for the largest family units, as reported by KSL. The same outlet noted that about half of the 88 apartments were already leased when the complex opened. The redesign keeps most of the original footprint while stacking on residential floors and turning former surface parking into shared common and amenity areas.
Funding and approvals
The project is stitched together with a mix of public subsidies and private investment, including low‑income housing tax credits and an Olene Walker Housing Loan cited by the developer, according to Blaser Ventures. The developer lists partners such as BCG Arc Fund and Volunteers of America Utah, and state agency moves pushed Victory Heights into the 2023 funding cycle. Public meeting records show that the Salt Lake City Planning Commission signed off on the planned development in August 2023, clearing the way for the building's nonconforming commercial use to officially convert to residential. Those approvals are detailed in the state's public‑notice archive on the Utah Public Notice Website.
What developers and officials said
Developer Brandon Blaser told KSL that the site was too good to pass up, calling the location "impeccable" and saying the team kept pushing the project forward even when the numbers did not neatly line up. Steve Waldrip, senior housing adviser to Gov. Spencer Cox, pointed to research tying mixed‑income neighborhoods to better outcomes for children and said that "stable housing produces all of the things that we care about." Salt Lake City Councilwoman Eva Lopez Chavez framed Victory Heights as both a nod to neighborhood history and a concrete way to provide homes for working‑class residents.
How it looks on the ground
On site, much of the old surface parking lot has been converted into landscaped outdoor amenity space, while the existing underground parking structure is reserved for residents. Interior photos on the management site show compact studios alongside larger, family‑oriented layouts. Leasing and floorplans are being handled by the property's management team, and contact information along with current availability is listed on the Victory Heights Apartments site. City officials describe Victory Heights as part of a broader push to add more affordable housing east of 700 East, and the development team hopes this adaptive‑reuse playbook can be repeated in other underused office buildings nearby.
