Fogo de Chão is lining up a new Brazilian steakhouse at Serramonte Center in Daly City, quietly moving through the liquor-license process for a spot in the former Macy's anchor space. The application cites 1 Serramonte Center, Suite B as the proposed address, but the company has not shared when diners might actually see skewers of fire-roasted meat circling the dining room. If it comes together, the churrascaria would bring Fogo's tableside-carved cuts and Market Table spread to a mall that has been steadily reshaping its food and retail lineup.
License Filing Zeroes In On Macy's Space
The chain recently filed a liquor-license application that points directly at the current Macy's unit at Serramonte as its target, a concrete step toward opening in Daly City, according to What Now. The paperwork lists the address as 1 Serramonte Center, Suite B and does not include an estimated opening date. Fogo has not issued any public comment about the Daly City plan so far.
What Fogo Would Bring To Serramonte
Fogo de Chão started in Porto Alegre, Brazil, and built its reputation on continuous tableside service of fire-roasted meats paired with an expansive Market Table, per Fogo de Chão. The brand already operates several locations in California and has been rolling out announcements of new Northern California leases in recent press releases. Its 2024 expansion push in the region is highlighted in a company release, according to GlobeNewswire.
Serramonte’s Retail Shake-Up Makes The Move Plausible
Owner Regency Centers has been pursuing a broader redevelopment at Serramonte, reworking anchor parcels and adding new shop buildings next to Macy's, changes that make large-format restaurant leases in former department-store footprints more realistic, as noted in the company’s earnings coverage. MarketBeat documents that redevelopment activity in Regency Centers’ earnings transcript. The mall has also attracted major food-centric projects like Jagalchi, described as a sprawling Korean food complex at Serramonte, signaling a tilt toward dining and market concepts at the center.
What Happens Next
The liquor-license filing kicks off a formal review by the California Department of Alcoholic Beverage Control, which typically involves public notices and an investigation before any permit is issued. Approvals can stretch for weeks or longer and are not guaranteed. Applicants also have to comply with ABC notice rules along with any local zoning or planning requirements, per guidance from the California Department of Alcoholic Beverage Control.
For now, the liquor application is the clearest sign that Fogo has Daly City in its sights. Neighbors and shoppers can expect to see public notices, permit updates, and any official word from Fogo or Serramonte Center surface in the coming weeks. If regulators sign off, the proposed steakhouse would join a growing roster of food-heavy additions that are steadily reshaping Serramonte’s tenant mix.
