Sleep tech company Eight Sleep is stretching out in San Francisco's Showplace Square, signing a seven-year lease for about 19,839 square feet at 383 Rhode Island Street. The deal carves out a ground-floor showroom and third-floor offices in a former industrial building, setting up a combined retail and workplace hub that could dial up weekday foot traffic in the pocket just west of Mission Bay. It also marks a return to local brick-and-mortar for the Pod maker while expanding its Bay Area footprint.
What the lease covers
According to CoStar, Eight Sleep has committed to a seven-year lease for 19,839 square feet of office and retail space at 383 Rhode Island St. The publication reports that the setup includes a street-level showroom for product demos and third-floor offices for staff and day-to-day operations. CoStar notes the transaction in its commercial real estate coverage for subscribers.
The building and the block
Public commercial listings show that 383 Rhode Island St sits in the Showplace Square submarket and retains historic industrial bones, according to property records and listings on LoopNet. LoopNet's profile includes parcel data, the APN number and a record of the site's prior industrial use, details that landlords have been using to pitch the property to creative office and retail tenants. The address falls near a corridor brokers have been marketing to both lab-style AI outfits and direct-to-consumer retailers.
Why Showplace Square
Showplace Square has been heating up as larger AI and robotics companies look for block-size floor plates, a trend that is reshaping who occupies the neighborhood, as reported in Hoodline. That wave of tech demand, paired with more flexible lease structures, has pushed landlords to repackage older industrial properties into multiple use types. A showroom-and-office combo like Eight Sleep's fits into that pattern of converting legacy buildings into mixed tech and retail spaces.
A retail return for a sleep-tech brand
Eight Sleep is best known for its Pod smart mattress system, and last year the company reportedly shut down standalone showrooms in New York and San Francisco, according to The Information. Industry watchers say a mix of lower rents and shorter lease terms has made experimenting with physical locations more appealing for direct-to-consumer brands. For Eight Sleep, a ground-floor showroom with offices stacked above offers a lower-risk way to showcase hardware while keeping engineers and support staff close at hand.
Eight Sleep's local footprint
Eight Sleep already maintains a presence in San Francisco and has posted local job openings tied to an office at 383 Rhode Island, according to listings on Built In San Francisco. The company brands itself as a "sleep fitness" operation that blends hardware, software and data to personalize rest, a formula that benefits from in-person demos and a nearby service hub. Market observers say hybrid deals that combine retail space with offices are one feature of the city's uneven but ongoing leasing recovery.
What brokers and landlords say
CoStar also lists brokers associated with the property in its file, including contacts tied to the broader Showplace Square portfolio. If the lease proceeds as described, it highlights how Showplace Square continues its shift from legacy industrial stock into a hybrid district for tech companies and experiential retail concepts.
