GoPro is slimming down again. The San Mateo action-camera maker said yesterday it plans to cut about 23% of its global workforce, or roughly 145 jobs, as it reshapes the business ahead of a new product push. The layoffs are scheduled to start in the second quarter and be mostly wrapped up by the end of 2026, reducing a headcount that stood at 631 employees at the end of the first quarter. Company leaders are pitching the move as a way to reduce operating costs and improve operating leverage while they transition to a new generation of cameras.
Restructuring details filed with the SEC
GoPro disclosed the plan in a Form 8-K filed yesterday with the U.S. Securities and Exchange Commission, saying the reduction will “entail a global reduction in force of approximately 145 employees, representing approximately 23% of the Company's ending first quarter headcount of 631 employees.” The filing says the company expects aggregate charges between $11.5 million and $15 million, with about $1.5 million of cash expenditures tied to the plan in the current quarter and the rest spread across the third and fourth quarters of 2026.
Why GoPro says it's necessary
In its March earnings release, GoPro cited declining revenue and operating losses while previewing a new image-processing chip it calls GP3, which the company says will power a premium camera lineup starting in Q2 2026. The March earnings release from GoPro shows 2025 revenue of $652 million and a GAAP net loss of about $93 million, figures management said underscore the need to tighten expenses as it chases profitability.
Local context and previous cuts
This is the latest restructuring after GoPro trimmed roughly 15% of its staff in 2024 as part of earlier cost-saving moves, a round that trimmed roughly 15% of its staff. Local coverage has highlighted intensifying competition from rivals such as DJI and Insta360, and the San Francisco Chronicle notes that GoPro cameras recently filmed aboard NASA's Artemis II mission even as the company refocuses its business.
What it means for workers
The SEC filing says the cash expenditures will mostly cover one-time termination benefits, including severance payments and healthcare benefits, and that estimates may change based on local laws and other factors. The SEC filing cautions that actual amounts and timing could differ materially from current estimates and said GoPro will record the charges in its periodic financial filings.
For San Mateo and the broader Bay Area tech community, the cuts underline how hardware-focused companies are tightening operations ahead of new product cycles. Investors and employees will be watching the GP3 rollout and the company's next quarterly updates to see whether this restructuring provides the runway management expects.
