South Austin sourdough favorite ThoroughBread has quietly gone big-time in Mueller, opening its new concept, ThoroughFare, after a low-key soft launch in March. The hybrid bakery, café, deli and grocery is already up and running and will throw a public grand opening party from 4–8 p.m. on May 21. For longtime fans who lined up for loaves and those famously thick chocolate chip cookies, this is the brand’s biggest leap yet, taking it from pop-ups and a single storefront into a full-fledged neighborhood market.
What the shop promises
ThoroughFare pitches itself as a house-made grocery built on a “Nothing Artificial” standard, and the team says it skips seed oils, artificial preservatives, colors, flavors, gums and fillers across the board. According to ThoroughFare, the idea is to apply the same ingredient-first philosophy that shaped ThoroughBread’s bakery case to a broader setup that spans a deli, café and market.
Menu, market and opening details
As reported by CultureMap Austin, the Mueller location serves a lineup of signature toasts, sandwiches, soups and salads, backed by a full drink bar with coffee, matcha drinks, smoothies and juices. On the shelves, shoppers can browse roughly 170 house-made items, from condiments and dressings to jams, butters and nut spreads, all produced by the ThoroughBread team. CultureMap also notes that the business operated a soft opening in March and that a press release lists both the current hours and the May 21 grand-opening celebration.
Where to find it
The storefront is located at 1905 Aldrich St., Ste. 110 in Mueller, per The Infatuation, which said the market had “just opened its doors” in late March. The review likened ThoroughFare to a more attainable, neighborhood-sized take on the upscale natural grocers many Austinites know from other cities, only scaled down to fit the blocks around Mueller.
From a one-man bakery to a market
ThoroughBread started in 2018 as a compact, bread-focused operation founded by Ryan Goebel, according to Eater Austin. The team grew over time, including the addition of Nick Vukmaravich in 2022, and a 2023 acquisition of a 40,000-square-foot production facility helped the company dramatically expand its capacity for house-made grocery items, per CultureMap Austin. With more people, more space and a tightly focused ingredient philosophy, a full market concept was the next logical move.
Why Mueller gets a grocery like this
For people living and working in Mueller, ThoroughFare slots into the gap between a quick-service café and a full-scale supermarket, offering ready meals, pantry staples and bakery goods without having to zigzag across several stores. The format is likely to appeal to families and commuters who want fresh, ready-to-eat options while still holding the line on ingredient standards. Expect early-morning traffic at the pastry and bread case and a steady lunch rush at the deli counter.
ThoroughFare is open now following its soft opening and will officially mark its grand opening on May 21 with the community event mentioned above. To double-check hours or browse the menu before heading over, customers can consult the business’s website and local listings, which carry the latest details.
