Surfboards on the walls, thin-crust slices on the counter, and a line of hungry commuters: Pizza My Heart is officially rolling into the Fremont Hub this week, bringing its Santa Cruz vibe to central Fremont with a splashy opening and a Free Slice Day.
The surf-themed Bay Area pizzeria is set to open its new Fremont spot tomorrow at 11 a.m., with a Free Slice Day locked in for Thursday. The restaurant is geared toward quick counter service, to-go slices, and a side of branded merch for shoppers passing through the center.
Where and when
The chain’s store page lists the new Fremont restaurant at 39010 Argonaut Way and confirms the Tuesday 11 a.m. opening and Thursday Free Slice Day, according to Pizza My Heart. The listing also includes the store hours and phone number and notes that Free Slice Day runs from 11 a.m. to 8 p.m. and is only available at the Fremont location.
Part of an East Bay push
The Fremont Hub move is one piece of a broader East Bay push. San Jose Business Journal reports that Pizza My Heart has more East Bay leases under consideration as the chain continues to grow. The outlet frames the Fremont debut as part of a targeted expansion beyond the brand’s traditional Central Coast and Silicon Valley base.
Fremont welcomes a familiar brand
The City of Fremont’s April economy bulletin previewed Pizza My Heart’s arrival and described it as bringing “Santa Cruz–style pizzas” to the Hub, listing the 39010 Argonaut Way address, according to the city’s newsletter. Local officials have promoted the Hub as a key retail anchor in a district that has seen a steady stream of new openings this spring.
How big is the chain now?
Pizza My Heart has been active around the region this year. It opened a Tracy location in February and is continuing to roll out new restaurants, as noted by KCRA. That outlet described the Tracy unit as the brand’s 29th location, underscoring steady growth over the last year.
Who's behind the pies
Chuck Hammers is listed as the company’s president in company profiles and case studies, according to a PathSpot case study. Hammers has overseen the evolution of Pizza My Heart from a single Capitola shop into a multi-location Bay Area operation over the past decades, as reflected in local profiles.
What to expect
The Fremont Hub restaurant plans to operate roughly from 11 a.m. to 9 p.m. on weekdays, with later hours on weekends, and customers can call the store for orders and up-to-date hours using the number on the chain’s site, per Pizza My Heart. The opening comes as Fremont prepares to implement a new city minimum wage of $18.05 on July 1, 2026, a policy the city highlighted this spring that could influence staffing costs for new eateries, according to the City of Fremont newsletter.
Expect a busy opening week and quick counter service rather than traditional table service at the Hub spot. For more background on the East Bay expansion, check the San Jose Business Journal report and the restaurant’s Fremont page for directions and hours.
