Acrisure, the Grand Rapids-based fintech and insurance heavyweight, is gearing up for a major shake-up, planning to cut roughly 2,250 positions, about 11% of its global workforce, as it leans harder into automation and artificial intelligence. The reductions will roll out in phases through 2027 and will primarily hit U.S.-based roles. Employees were told that those affected will receive severance, extended benefits for a period of time, and dedicated outplacement support.
In a letter to staff, CEO Greg Williams framed the move as part of a broader push to use AI, data, and automation to reduce manual work and create faster, more consistent outcomes, calling the decision difficult but strategic, as reported by WGVU. Company leaders say the shift is meant to speed up operations and tighten connectivity across Acrisure’s fintech and insurance platforms while stripping out manual processes.
Scope and timeline
The cuts amount to about 11% of Acrisure’s workforce and will be implemented in stages between now and 2027, according to reporting from TribLIVE. Internal communications indicate this is an escalation of earlier, smaller automation-driven reductions announced last year in the company’s accounting teams.
What impacted workers will receive
Acrisure said departing employees will receive a package that includes severance pay, continued benefits for a limited period, and access to outplacement services, as outlined in coverage by Coverager. The company has not publicly detailed specific separation dates for individual roles, beyond confirming that the process will unfold in phases through 2027.
Company size and local ties
Acrisure is majority-owned by employees and has grown into a sizable player, with past reporting citing annual revenue above $5 billion and a multi-billion-dollar valuation, along with more than 20,000 workers worldwide, per The Detroit News. The firm also holds naming rights to Acrisure Stadium in Pittsburgh and has been an active donor to health and community projects, underscoring how far the ripple effects of these cuts could travel beyond West Michigan.
AI wave hits broadly
Acrisure is not alone in blaming AI and automation for job cuts this year. Outplacement firm Challenger, Gray & Christmas found that AI accounted for roughly 26% of U.S. layoff announcements in April, as reported by CBS News. Companies from Intuit to larger tech platforms have rolled out their own AI-focused restructuring plans, per reporting in TechCrunch, as corporate budgets tilt more toward software and automation tools than headcount.
Local reaction and what to watch
Exactly how the cuts will land in specific offices is still an open question. WGVU reports that Acrisure has not said how many West Michigan roles are on the line. Labor trackers have already slotted Acrisure among the largest announced staff reductions of 2026, and observers are watching for WARN notices and state filings that typically spell out more precise counts and separation dates, monitored by sites like LayoffHedge.
The announcement lands as Acrisure continues to expand its branded venues and sponsorships, even while trimming staff in the name of efficiency. The broader trend of AI-driven restructuring raises familiar questions about where software will replace human work and what kind of safety nets companies will actually provide for people caught in the transition. This story will be updated as new company filings, local notices, or additional statements become available.
