The Broadway Manor, a Queen Anne Victorian on one of Pacific Heights’ grandest blocks, has quietly slid onto the market with a $25 million price tag while it moonlights as this year’s San Francisco Decorator Showcase. It is the first time the longtime family home has been publicly listed since 1969, putting a storied, architect-restored mansion back in circulation during an already busy spring for San Francisco’s high-end real estate.
Listing Details and the Showcase
The 1897 residence at 2315 Broadway is listed at $25,000,000 and clocks in at about 9,325 square feet with nine bedrooms, multiple living spaces and sweeping views of the Golden Gate Bridge and the Bay, according to the Compass listing. Period details include restored leaded-glass windows, a grand staircase and a south-facing Japanese garden reached through double-glass doors, per the listing. The house is also serving as the 47th San Francisco Decorator Showcase home and is open to visitors through May 25 as a fundraiser for University High School, according to the San Francisco Decorator Showcase.
Family History and Preservation
The property entered the McLaughlin family in 1969 when architect Herbert P. McLaughlin bought it for roughly $100,000 and then spent decades restoring the mansion while raising his family there, as reported by The Real Deal. McLaughlin, the founder of KMD Architects and a noted preservationist who died in 2015, is credited with key conservation work on the home, including the window restorations, according to his obituary in the Legacy. His widow, Susan McLaughlin, who has owned the property since his death and reportedly spends part of the year in Mexico, is reportedly downsizing and bringing the longtime family compound to market.
Price Context in Pacific Heights
Deep-pocketed buyers have been active in Pacific Heights this spring, which helps explain why a showcase-ready property like this would step into the spotlight now. A nearby Georgian at 2830 Pacific Avenue closed at $27.5 million in April, according to SFGATE, and an Alta Plaza-area modern at 2606 Jackson Street sold for roughly $24 million, per Redfin sale records. Those eye-popping deals underline steady demand for rare, intact mansions in the neighborhood despite the city’s broader, more uneven housing narrative.
Next Steps For Buyers
The listing is represented by Erin Thompson and Bill Charman of Compass, whose page for the home notes an update last Saturday and includes contact information for showings. While the Decorator Showcase opens the doors to design fans through late May, serious buyers will likely need private appointments to tour the four-level residence and its grounds, according to the listing. For collectors of San Francisco architecture, the Broadway Manor offers preservation pedigree, Golden Gate views and a scale that rarely appears on the open market.
