Pura Vida has slipped its corporate mailing address across the causeway to Wynwood and is laying the groundwork for its first full-service restaurant in the neighborhood, according to local reporting and public filings. The Miami-born all-day café chain has been steadily fanning out across South Florida, and the Wynwood shift puts the brand in the middle of one of the city’s busiest retail stretches.
As reported by South Florida Business Journal, the company confirmed it moved its headquarters from Miami Beach to Wynwood and is targeting space inside The Gateway at Wynwood for a restaurant. Reporter Mark Dovich identified the mixed-use property as the leading contender for the chain’s first Wynwood storefront.
State corporate filings back that up. The Florida Department of State, Division of Corporations lists multiple Pura Vida-related entities with a mailing address of 2916 N. Miami Ave, Suite 1100, with the update recorded on April 10, 2026. Those records show the company’s administrative address now tied to the Gateway complex instead of Miami Beach.
Pura Vida’s expansion push
The brand’s Pura Vida page shows a wide footprint across South Florida and other markets, reflecting years of steady openings in neighborhoods and shopping centers. Pura Vida also announced a minority growth investment from private-equity firm TSG Consumer in November 2025, a move the company said was intended to speed up its growth plans and entries into new markets.
Where it's landing
The Gateway at Wynwood is a 14-story Class A office building at 2916 N. Miami Ave with roughly 25,000 square feet of ground-floor retail, and it has drawn tenants such as Central Rock Gym and BoConcept, according to Commercial Observer. That blend of offices upstairs and retail at street level has helped make the building a magnet for lifestyle and fitness brands chasing high-visibility space in Wynwood.
What this could mean for Wynwood
Wynwood has shifted from industrial arts enclave to hotly contested retail and office market, and the neighborhood's Wynwood Business Improvement District points to a robust pipeline of restaurants, hotels and offices reshaping the streetscape. That growing ecosystem, along with BID programs and planning, helps explain why regional chains and national brands are increasingly planting flags in Wynwood for both storefronts and back-office operations.
The company has not announced a firm opening date for the Wynwood restaurant in initial reporting, and details on how the new headquarters space will function, whether as a public café anchor or primarily administrative offices, remain limited. As noted by South Florida Business Journal, the filings and leasing activity together point to a deliberate push into Wynwood even as Pura Vida continues to expand in other markets.
