Häagen‑Dazs is lining up a storefront in Wynwood, with franchise-related permits filed for a street-level unit on NW 24th Street. If it goes through, the move would drop a national premium ice-cream name into the neighborhood’s mural-lined corridors and busy food strip. For now, there is still no opening date on the books.
Permit filings point to 50 NW 24th Street
Bongo Creamery Wynwood has submitted permit applications to the Florida Department of Business and Professional Regulation to open a Häagen‑Dazs at 50 NW 24th Street, Unit 104, according to WhatNow. The report notes that the paperwork places the shop in the heart of Wynwood but does not include a projected opening date. The filings describe the space as a full shop rather than a temporary pop-up.
Franchisee appears in state records
Florida Division of Corporations records show that a company called Bongo Creamery Wynwood LLC was registered in July 2025 and lists a principal address at 50 Northwest 24th Street, according to BizProfile. The state filing uses Unit C, while the permit paperwork lists Unit 104, a mismatch that may come down to different internal unit-numbering on separate documents. The corporate registration suggests a local franchisee is handling the buildout rather than Häagen‑Dazs signing a direct corporate lease.
What the brand brings
Häagen‑Dazs, founded by Reuben and Rose Mattus, has long been marketed as a premium scoop-shop brand. In the United States, its ice-cream operations are run under Froneri, a joint venture formed with Nestlé, according to Business Wire. Häagen‑Dazs shops typically lean on classic flavors, branded novelties and a straightforward retail layout. For Wynwood, that points to the usual Häagen‑Dazs staples, plus any site-specific items the franchisee decides to add to the menu.
Wynwood’s dessert scene
Wynwood already has a packed lineup of artisanal ice-cream and dessert spots, mixed in with a few national players, so visitors are not exactly hurting for scoops, cones and creative flavors. Eater Miami has previously chronicled ice-cream brands expanding into the neighborhood as daytime foot traffic picked up. How independent dessert shops react to another national name moving in will be worth watching as the permitting and buildout progress.
So far, neither Häagen‑Dazs nor the listed operator has posted an official opening timeline. The permit application remains the main public sign that the Wynwood location is in the works, according to WhatNow. Updated permits or a formal corporate announcement will likely be the clearest signal of when the shop is ready to start scooping.
