Developers behind Campus 244 near Perimeter Mall are pushing a fresh plan to plug apartments into the 13-acre office and hotel campus, a move that has kicked off a state review and reopened a long-running debate over housing inside Dunwoody’s Perimeter Center. The idea is to swap underused surface parking and empty pockets of land for new residential buildings next to existing offices, a hotel and restaurants, nudging the site toward a more walkable, transit-friendly setup. The filing revives an earlier conversation about housing on the property, after a condo tower proposal from the 2010s was pulled, and folds neatly into a broader city push to get more residents living in Perimeter Center.
Rezoning Request Triggers Regional Review
As reported by The Atlanta Journal-Constitution, The Georgetown Company and RocaPoint Partners have submitted both a rezoning request and a Development of Regional Impact application to add apartments to Campus 244. In their filing, the developers argue that the property’s “copious parking spaces would be better used housing people” and say the zoning change would back stronger pedestrian connections and improved access to MARTA. According to the AJC, neither company immediately responded to requests for comment.
Campus 244’s Current Footprint
The project centers on the former Gold Kist headquarters, which has been remade into a mixed-use campus anchored by a modernized office building, dining options and a boutique hotel, according to The Georgetown Company. From the outset, the pitch has been a transit-adjacent, amenity-heavy complex meant to attract employees and guests rather than leave a sea of cars baking on asphalt. Early phases have brought in office tenants and public-facing restaurants, part of a larger effort to inject more life into the Perimeter corridor beyond 9-to-5.
DRI Filing Lays Out Project Scale
The Atlanta Journal-Constitution reviewed the DRI filing and reports that the submission calls for roughly a 400,000-square-foot residential building, along with an additional office structure that would take Campus 244’s total workspace to about 600,000 square feet. The documents present the new housing as a response to market conditions and outline planned public-realm upgrades, including green space and pedestrian connections, to accompany the residences. Per the filing, Dunwoody will wait for the regional DRI process to wrap before taking up any rezoning vote.
Where This Fits in Perimeter Planning
The Campus 244 proposal arrives on the heels of several other attempts to pump more housing and street-level energy into Perimeter Center, including the High Street mixed-use project that has changed the economics of the corridor, as Hoodline reported. Local planners have been updating policy and zoning to encourage office-to-residential pivots and tighter transit connections across the area. Supporters argue that adding residents can keep new restaurants humming and bolster MARTA ridership, while critics in earlier fights have worried about traffic backups and building scale.
Process, Timeline and Public Input
The developers were required to file a DRI with the Georgia Department of Community Affairs because the plan meets regional review thresholds. That process is designed to assess infrastructure and traffic impacts before any local decision, according to the Georgia Department of Community Affairs. Once the DRI review is complete, the city of Dunwoody would take up the rezoning request in public hearings, where conditions tied to transportation upgrades and public-realm improvements could be negotiated. The findings and any required mitigation measures from the DRI will heavily influence if, and in what form, the project moves ahead.
What Neighbors Will Be Watching
Residents and nearby businesses are expected to zero in on the DRI’s traffic analysis, the final unit count and whether the developers pair the rezoning with any commitments tied to affordability or transit support. Project trackers like Urbanize Atlanta are following the campus buildout and tenant moves that highlight the developers’ bet that offices and apartments can coexist comfortably at Perimeter. We will keep an eye on new filings and public meeting notices as they land.
