Nashville

E+Rose Eyes Green Hills Spot Behind CVS Near Mall

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Published on June 18, 2026
E+Rose Eyes Green Hills Spot Behind CVS Near MallSource: E+ROSE

Green Hills is getting a new wellness pit stop, tucked just out of sight behind the CVS on Crestmoor Road.

E+ROSE, the Nashville-born wellness cafe chain, is planning a Green Hills location at 2115 Crestmoor Road, according to permit filings and local reporting. The compact storefront would sit behind the CVS and within an easy stroll of The Mall at Green Hills, extending a steady run of neighborhood openings for the local brand.

According to WhatNow, the permit filing spells out the Crestmoor Road address and confirms the spot is directly behind the pharmacy. WhatNow reports that the permit itself was first flagged by the Nashville Business Journal.

Founder and local footprint

E+ROSE was founded in 2017 by registered dietitian Robbie Nowinski and builds its menu around dietitian-developed, whole-food offerings, according to E+ROSE. Robbie Nowinski is listed as the company's founder on LinkedIn. The brand has steadily added cafes around Nashville and also operates locations in Atlanta.

Where the Green Hills shop would sit

The permit description puts the Green Hills cafe behind the CVS at 2115 Crestmoor Road and a short walk from The Mall at Green Hills, which positions it as an easy stop for nearby shoppers and workers. WhatNow notes that, per the Nashville Business Journal, the Green Hills outpost would become E+ROSE's 10th Nashville-area location.

What to expect

Fans can look for the usual E+ROSE lineup of superfood smoothies, bowls, cold-pressed juices, wraps and protein bites, plus the chain's coffee program and dietitian-approved boosters, the company says on its E+ROSE pages. The Green Hills location is currently labeled "Coming Soon" on the site.

Timing and neighborhood context

An exact opening date has not been announced, and both the company and local outlets say more details are still to come. When doors do open, the cafe will add another quick, health-focused option to a Green Hills dining scene that is already packed with places to grab a bite between errands at the mall.