West Bend’s manufacturing corridor is getting a major flavor upgrade. PS Seasoning and Pro Smoker broke ground Friday, June 26, 2026, on a new headquarters campus in the city and revealed they have formed a new corporate entity to steer the expansion. The family-owned flavor and equipment makers say the West Bend site will pull together corporate functions, production and product development as they scale up. Local leaders are treating the project as a marquee win for Washington County’s industrial strip.
According to the Milwaukee Business Journal, the future facility is slated to feature advanced manufacturing space, an expanded research lab and a Customer Innovation Center, while the companies’ combined headcount has now climbed past 500 employees. The outlet also reports that PS Seasoning and Pro Smoker have launched a new corporate entity tied to the move into West Bend.
Campus design and timeline
PS Seasoning first rolled out plans for the West Bend project in September 2025, outlining a roughly 60-acre site in the West Bend Manufacturing Center for what is expected to be a nearly 200,000-square-foot campus, with phased move-ins planned as construction progresses. In its briefing to local officials, PS Seasoning said the development is expected to generate at least 150 new jobs while keeping manufacturing operations in Iron Ridge and Pro Smoker operations in Hartford.
Jobs and workforce prep
To keep the talent pipeline stocked, the company has been lining up training support. The Department of Workforce Development awarded PS Seasoning a Wisconsin Fast Forward training grant to prepare staff to run a new high-speed bottling line. WisBusiness reported the $40,000 award, highlighting how the firm is investing in worker skills ahead of ramped-up production at the new campus.
Corporate reshuffle
The Milwaukee Business Journal reports that PS Seasoning and Pro Smoker have created a new corporate entity intended to centralize governance for both businesses as they increasingly co-locate in West Bend. Company representatives and local officials have not yet laid out the full details of the new entity’s legal structure, and observers will need to wait for public filings and future statements to see how the governance and tax framework ultimately shakes out.
What West Bend stands to gain
City and county officials say the headquarters project could anchor new supplier contracts, training partnerships and additional regional investment after the City Council signed off on the land purchase in 2025. Industry watchers and local partners have flagged the scale and pacing of the effort, and The National Provisioner has laid out the companies’ plans along with the expected order of site work and phased occupancy.
