Belle Fiore, the over-the-top vineyard estate perched above Ashland, is officially for sale with a $26 million asking price, putting one of Oregon’s most photographed wine properties on the block. The French-style chateau and its neighboring production campus stretch across roughly 70 acres of vineyards and manicured gardens, and the main house is advertised as larger than Portland’s Pittock Mansion. The package pairs a grand private residence with a 27,000-square-foot basilica-inspired winery, a resort-style pool and commercial refrigerated wine storage, positioning it as both a trophy home and a functioning wine business.
What the listing includes
According to Cascade Hasson Sotheby's International Realty, the combined Belle Fiore estate is priced at $26,000,000 and covers about 69.57 acres, including roughly 49 acres of water rights. The French-inspired chateau itself is listed at more than 17,800 square feet, with 19 bathrooms and an elevator. On the grounds, buyers will find a two-bedroom, 2,500-square-foot carriage house and a four-car garage. The winery and wine pavilion together total about 27,000 square feet and are surrounded by some 32 acres planted to production grapes.
Chateau sold separately?
For buyers who like the castle but not the crush pad, listings on real estate marketplaces show the property can be carved up. Realtor.com features the chateau parcel on its own - roughly 17.75 acres that include the residence and surrounding formal grounds - for about $12 million. That smaller piece could appeal to someone seeking a private, statement-making residence without taking on a full commercial winery. Broker materials for the full estate note that the offering can be sold intact or split into parcels.
Grapes, winemaking and events
Belle Fiore Winery describes the estate as growing 14 grape varieties across its vineyard blocks, including Italian and Spanish selections such as Montepulciano, Barbera, Teroldego and Verdejo, with estate Muscat Canelli set aside for dessert wines. The property operates tasting rooms and a wine pavilion, and it hosts tours and events on regularly published calendars. Longtime local winemaker Rob Folin has crafted award-winning bottlings from Belle Fiore’s estate fruit, according to Great Northwest Wine. Belle Fiore and Great Northwest Wine provide further detail on grape varieties and recent medals.
Market context
The timing of the listing comes as broader industry numbers show Oregon’s wine sector in a bit of a reset. The Oregon Wine Board’s 2025 Vineyard and Winery Report logged declines in planted acres, grape production and crush in the most recent year. Those trends, along with tighter wholesale and export channels, have pinched margins for some wineries and pushed owners to rethink how much vineyard and brick-and-mortar they want to carry. In that environment, the scale and commercial infrastructure at Belle Fiore stand out as a rare, fully built-out asset. The Oregon Wine Board published the report.
Seller intent and local reaction
Listing broker Hunter Blackwell told The Oregonian/OregonLive that the offering has already drawn “overwhelming interest” since it quietly hit the market in mid-June. Blackwell also said the sellers plan to keep wine production and the retail side of the business running through any ownership transition. Local event planners and wine buyers note that a sale could ripple through the Rogue Valley’s hospitality calendar, given Belle Fiore’s steady lineup of weddings, public tours and other events. Broker marketing materials put a heavy emphasis on continuity of operations as part of the pitch.
What buyers should know
The listing agents for Belle Fiore are Hunter Blackwell and Ryan Lamanna of Cascade Hasson Sotheby’s International Realty, according to broker materials, and the offering highlights that production and event services could continue under new ownership. For a buyer with deep pockets, the estate offers a combination that is getting harder to find in Oregon’s evolving wine market: a headline-grabbing residence paired with a turnkey winery operation. Cascade Hasson Sotheby's International Realty is handling inquiries.
