Chicago

Brandon Johnson Touts Mag Mile Comeback, But Is Chicago’s Glittering Strip Really Back?

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Published on July 25, 2026
Brandon Johnson Touts Mag Mile Comeback, But Is Chicago’s Glittering Strip Really Back?Source: Google Street View

Mayor Brandon Johnson turned Michigan Avenue into his personal show-and-tell on Friday, ushering reporters and business leaders up the Magnificent Mile to argue that downtown is finally shaking off years of pandemic shock and retail churn. Pointing to heavier foot traffic, freshly inked leases and a beefed-up public safety presence, he cast the famed shopping corridor as a symbol of a broader downtown rebound that business groups and city officials say is reflected in both event crowds and new storefront deals.

During the walk-through, Johnson framed the turnaround as the payoff from a two-track approach of enforcement and investment, crediting that mix with “increasing visitors and lower crime” while noting the city has poured billions of dollars into neighborhoods and downtown corridors, according to CBS Chicago. He invited the press and retail leaders along to drive home his argument that jobs, policing and a steady slate of programming are finally pulling people back to the Mile instead of pushing them away.

Visitor surge and economic lift

The Chicago Loop Alliance’s first- and second-quarter reports point to a steady drumbeat of visitors and busy weekends. CLA counted about 1.7 million visitors in Q1 and nearly 1.5 million in Q2, figures that together suggest more than 3 million visits and roughly $880 million in economic impact in the first half of 2026. Those totals come from its quarter-one and quarter-two State of the Loop write-ups, with the underlying data detailed by the Chicago Loop Alliance and its Q2 overview.

Vacancies falling, but not evenly

On the retail side, industry numbers show storefronts filling back in, even if the progress is uneven. An ABC7 I-Team review of brokerage data found Magnificent Mile retail vacancies hovering around 17.5% according to Stone Real Estate, while CoStar pegs the rate closer to 16.6%, a sharp improvement from near-30% highs in 2023, ABC7 Chicago reported. New leases, short-term pop-ups and entertainment concepts have all helped squeeze vacancy lower, even as cavernous former anchor spaces remain the toughest to refill.

Safety, enforcement and new patrols

Officials say public safety gains are coming from a combination of visible enforcement and closer coordination with county partners. The Chicago Police Department’s 18th District has reported recent declines in theft, battery, burglaries and robberies, while the Cook County Sheriff’s Office began deploying units to the area in 2023. So far this year those teams have made 27 arrests and recovered just under $17,000, according to CBS Chicago. City leaders say the stepped-up patrols are being paired with youth hiring and workforce programs meant to keep the sidewalks busy for the right reasons.

Retail plays and local wins

On the ground, the Mag Mile is increasingly leaning into retailers and experience-focused concepts to reanimate its blocks. Local coverage and the ABC7 I-Team have highlighted new signings and entertainment uses, while deals like Portillo’s plan for a flagship outpost on the strip, first reported by Portillo’s flagship on the Mile, are giving boosters a headline-ready example to point to. Together, ABC7 Chicago and other business watchers say the recent wave of openings is helping to drive repeat visits rather than one-and-done tourist strolls.

What to watch

Still, no one is ready to declare victory on Michigan Avenue just yet. Stakeholders warn the recovery could stall if the city cannot tackle stubborn challenges like repurposing large-format retail boxes, locking in reliable transit funding and luring weekday office workers back in bigger numbers. The Chicago Loop Alliance’s Q2 overview underscores that a packed calendar of events, arts programming and continued investment will be crucial if the Loop’s current momentum is going to turn into a lasting, multi-use revival. Chicago Loop Alliance