Brookhaven’s morning commuters are about to get a new pit stop. Beyond Juicery + Eatery is set to open its Brookhaven outpost this Saturday, rolling out a full slate of free smoothies, giveaways and live entertainment aimed squarely at early traffic and neighborhood shoppers. The Michigan-born fast-casual chain is betting a day of promotions will pull serious lines, as franchise partners Ricky Burch and Ross Hare continue to steer the brand’s Atlanta expansion.
Grand opening freebies
The ribbon-cutting comes with a stacked giveaway schedule: free 20-ounce Classic Smoothies from 11 a.m. to 2 p.m. for the first 300 guests, complimentary tumblers for the first 100 visitors and a shot for the first 25 in line to win free smoothies for a year, according to WhatNow. Guests can also spin a prize wheel, sample the menu and catch live music during the festivities, the outlet notes. The playbook closely tracks the giveaways Beyond Juicery + Eatery has used at other recent Atlanta-area openings.
Where and when to go
The Brookhaven Beyond Juicery + Eatery sits in Brookhaven Station at 4060 Peachtree Road NE, Suite E, and will operate Monday through Saturday from 7 a.m. to 8 p.m. and Sundays from 9 a.m. to 8 p.m., per Beyond Juicery + Eatery. The store profile highlights the Beyond Rewards program and includes links for online ordering and career opportunities. Anyone eyeing the opening-day giveaways will want to arrive well ahead of the 11 a.m. free Classic Smoothie window.
Franchise push in Atlanta
The Brookhaven shop is the latest step in a broader regional buildout led by franchise partners Burch and Hare, who already operate Buckhead and East Cobb locations and have signaled plans for additional units across the metro, according to Restaurant News. Industry coverage has also spotlighted Beyond Juicery + Eatery’s social-impact efforts, including a partnership with Rising Stars Academy that creates employment opportunities for young adults with disabilities. Operators say the brand’s lineup of smoothies, bowls and wraps is tailored to busy Atlanta routines and commuter-heavy corridors.
Local reaction and context
The Brookhaven debut follows a May opening at Providence Square in East Cobb that drew similar early lines and freebies, signaling strong demand for grab-and-go healthier options in the suburbs, as smoothie frenzy hits East Cobb. Local retail-watchers say the chain is carving out space between quick-service smoothie counters and full-service health-food cafés. The same franchise team driving the Atlanta rollout has publicly identified suburbs like Roswell, Sandy Springs and Dunwoody as prime targets for future locations.
More info
Beyond Juicery + Eatery’s Brookhaven menu will feature smoothies, superfood bowls, wraps, sandwiches and salads, with its rewards program available for sign-up online. For specifics on menu items, ordering and Beyond Rewards details, check Beyond Juicery + Eatery. Expect lines to form early on opening day as residents try to cash in on the limited giveaways.
