Swig, the Utah-born chain that turned flavored fountain sodas into a viral craze, is pushing deeper into the Phoenix metro with new locations planned for Tempe and Glendale. The company’s online store locator now tags both Valley cities as “Coming Soon,” a clear hint that brick-and-mortar openings are in the works. Fans who have been trekking to Gilbert or Mesa for a Swig fix could soon have closer drive-thru options.
Where the news came from
The expansion first surfaced in local coverage this week, which pointed readers to Swig’s own location listings for confirmation. As reported by ABC15 Arizona, Swig’s site now shows dedicated entries for Tempe and Glendale on its store locator, each marked “Coming Soon.”
Swig frames these Valley additions as part of a much bigger national roll-out. In a company release distributed via PR Newswire, the brand, founded in 2010 in St. George, Utah, said it already operates well over a hundred locations and continues to ink multiunit deals as it stretches beyond its Mountain West stronghold.
Industry coverage has tied that rapid growth to an online sugar rush. Bloomberg Businessweek reports that TikTok buzz and reality-TV exposure have helped fuel demand and opened the door to Swig’s move into new metro areas.
What they’ll pour
Swig’s calling card is its line of “Dirty Sodas,” fountain drinks customized with flavored syrups, fresh fruit, purees and creams. Those drinks share the menu with water-based Refreshers, Reviver energy beverages and snack staples like cookies and pretzel bites. The company describes the setup as a highly customizable, drive-thru friendly beverage concept, built for quick stops and repeat visits. More detailed menu information is available on Swig’s Tempe and Glendale location pages.
What local openings have meant elsewhere
In other cities, a new Swig has meant a lot more than an extra soda choice on the block. Recent openings have drawn long opening-day lines and caused occasional traffic headaches as drivers queue for the drive-thru, a pattern local planning teams are quick to study. Hoodline’s reporting on Swig projects in other markets notes that big crowds and active queue management are common in the early days, and municipal permit reviews often zero in on circulation and site access as a result. That history is part of what property managers and city staff weigh when new locations are proposed.
When to expect doors to open
For now, Swig’s Valley location pages still sit in “Coming Soon” limbo, and the company has not released firm grand-opening dates. Local reporting from ABC15 Arizona likewise notes that neither Swig nor local officials have offered a public timeline.
In the meantime, the best clues for when sodas will start flowing are likely to come from Swig’s store locator and local permit filings. Watch for those signals of a soft opening or ribbon cutting. We will update as concrete details such as opening dates, hiring notices or traffic plans emerge.
