Florida is one of nine priority states in a new Latino voter coalition that is aiming to reach more than 5 million Hispanic voters before the 2026 midterms. The four-group effort says it wants to register 250,000 new voters and raise Latino turnout by 5%, putting a massive organizing operation on the field long before Election Day.
The coalition brings together UnidosUS, the LULAC Institute, Mi Familia en Acción and the Latino Victory Foundation. It will prioritize Florida, Arizona, California, Colorado, Nevada, New Mexico, Ohio, Pennsylvania and Texas, with plans for more than 3.5 million door knocks and one-on-one conversations, according to the Miami Herald.
A year-round push aimed at battleground races
This is designed as more than a last-minute get-out-the-vote sprint. In its announcement, LULAC said the groups will coordinate voter registration, year-round organizing, data-informed outreach and trusted-messenger programs in federal and state races that could determine control of Congress and key legislatures.
The timing reflects a glaring outreach gap. A UnidosUS flash poll of 200 Hispanic primary voters in Texas found that 53% said they had not been contacted by any party, campaign or organization about voting, a finding UnidosUS said should serve as a wake-up call for candidates and political organizations.
Florida brings its own political complications
The potential payoff is enormous: The United States had an estimated 36.2 million Latino eligible voters in 2024, up from 32.3 million in 2020, according to the Pew Research Center. But the Latino electorate is hardly a single voting bloc, and Florida has shown a different political profile from many other battlegrounds.
A recent Florida International University survey found Florida Latino voters were considerably more favorable toward President Donald Trump than Latino voters nationally, with Cuban Americans helping make the state an outlier, as Hoodline reported. That makes the coalition's emphasis on registration, education and trusted local messengers especially important in Florida, where turning out voters may matter as much as persuading them.
Janet Murguía, president and CEO of UnidosUS, said many Latino voters still have not heard from a candidate or political party about the midterms. The coalition says it will coordinate a single voter-education and mobilization strategy for the first time and continue the work through 2028, according to the Miami Herald.
