Wynwood is getting a massive new playground for concerts, fashion, and brand spectacles. London-based event operator Unlocked has taken over the old Soho Studios complex in the neighborhood and is turning it into Unlocked Wynwood, a large-scale music and events venue slated to open in October. The reworked warehouse at 2136 NW 1st Ave will link indoor studios with an open-air courtyard to host concerts, fashion shows, brand activations, and cultural productions. Promoters say the mix of size and built-in production power could make the site one of Miami's most flexible event canvases and a heavyweight anchor on Wynwood's nightlife and brand-event calendar.
Venue layout and specs
According to UNLOCKED, the Wynwood property covers more than 49,000 square feet across three connected zones: Studio 1 at roughly 32,785 square feet, Studio 2 at 3,600 square feet, and a 13,050 square foot courtyard. The company lists a maximum capacity of 5,000 guests. Unlocked also highlights multiple 14 foot roll-up loading doors, production-ready power, and a 4COP liquor license, features aimed at handling large concert builds, film shoots, and brand activations. Venue hire contacts and a Miami booking phone number are posted on the site for promoters and production teams.
From Soho Studios to Unlocked
As reported by Miami New Times, Unlocked is taking over the former Soho Studios at 2136 NW 1st Ave, the same complex that hosted Rolling Loud's first Miami outing, and will rebrand the space as Unlocked Wynwood. Company founder Sonny Hall told Miami New Times he sees the site as "a true hybrid space" that can flip between fashion runways, international music residencies, and major live shows without compromising sound quality or production standards. Miami New Times reports that the venue is scheduled to open in October, although no public event calendar has been released yet.
Shoreditch as a blueprint
Industry coverage points to Unlocked Shoreditch in London as the template for the Miami play. Pollstar describes the Shoreditch site as a modular "hybrid cultural platform" that blends exhibitions, brand activations, and club nights. Pollstar reports that Hall and his team built that operation around flexibility and multiple revenue streams, which the company says has kept it commercially viable while supporting a varied program. That modular strategy appears central to how Unlocked plans to run Wynwood, positioning it as a space that can move from private weekday activations to ticketed concerts on weekends.
What this means for Wynwood
Wynwood has been in rapid transition, with new apartments, hotels, and commercial projects shifting the area from a low-rise arts district into a denser mixed-use neighborhood. That evolution helps explain why a large-format event space suddenly looks like a hot commodity. Axios reported earlier this year on rezoning moves and fresh development reshaping the district, which has already drawn major brands and big cultural programming. Community groups and small businesses will be watching closely to see whether Unlocked's calendar folds in local artists and neighborhood-focused events or skews mostly toward large-scale brand activations.
Bookings, timeline and next steps
For promoters, UNLOCKED lists venue hire contacts and a Miami phone number for booking inquiries and asks teams to submit proposals for availability and pricing. Miami New Times notes that no specific public events have been announced yet and that the venue aims to start programming in October.
Unlocked Wynwood's debut is likely to draw plenty of industry attention during Miami's already crowded cultural season. If the operator can successfully juggle international residencies, local lineups, and brand work under one roof, the complex could solidify itself as a long-term production hub for the city. We will update readers as bookings and dates are confirmed.
