North Minneapolis residents are being invited to buy into a familiar West Broadway shopping strip for as little as $1,000, with organizers pitching the deal as a chance to turn Hawthorn Crossings from a faraway investment into a homegrown asset. The crowdfund is framed as both a traditional investment and a neighborhood wealth-building tool aimed squarely at people who live and work on the North Side.
How the buy-in works
The offer is set up as a Regulation Crowdfunding campaign that allows non-accredited investors to participate with a $1,000 minimum, according to Small Change. The campaign materials outline a goal of raising up to $1 million, include a target threshold that must be met before the project closes, and list July 31, 2026 as the scheduled end date for the round.
TREND CDC is backing a neighborhood match that would add a $1,000 grant for the first 40 qualifying residents in nearby ZIP codes, the platform notes. As reported by CBS News Minnesota, organizers are casting the effort as a way for locals to invest "alongside institutional investors" rather than just watching outside capital reshape the corridor.
The property and price
"TREND has signed a contract to acquire the shopping center," the offering documents state, with a purchase price of $9,375,000 listed for the deal, according to Small Change. The strip covers roughly 51,459 square feet on West Broadway and carries the address 1000 W. Broadway. Commercial marketing materials name U.S. Bank, O'Reilly Auto Parts and McDonald's as anchors at the site, per CBRE.
TREND says that once the ownership group is assembled, it plans to keep current operators in place where possible, work to fill empty storefronts and look at value-add upgrades to the property.
Why this matters for the North Side
Backers point to a run of neighborhood-focused projects on West Broadway and argue that resident ownership is one way to keep more of that momentum in community hands. The African American Leadership Forum's Northside Forward effort lays out a community-driven, $1.5 billion vision for the corridor, according to Northside Forward, and nearby developments such as NEON's new Collective Kitchens food incubator and the multi-phase Satori Village housing project are already reshaping the economic landscape along the strip.
Supporters say that giving residents a direct stake in a major retail center can help make sure any rising demand on West Broadway benefits long-time neighbors and small businesses instead of flowing primarily to outside landlords.
What investors should know
The Hawthorn Crossings offering is being conducted under Regulation Crowdfunding rules and has been filed with the Securities and Exchange Commission. The agency cautions that Reg CF investments are often illiquid and speculative, and that investors should study the offering documents closely before putting in money, according to the SEC.
The materials include projections and a model of possible returns, but they also note that those figures are estimates, not promises, and that investors could lose their entire principal. Residents weighing the neighborhood match or the broader sale are urged to read the full disclosure packet and confirm eligibility rules before committing funds.
