Miami

SEO Boss Mac Cummings Snaps Up $25 Million Palm Beach Stunner

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Published on July 10, 2026
SEO Boss Mac Cummings Snaps Up $25 Million Palm Beach StunnerSource: Google Street View

Terakeet co-founder and CEO Mac Cummings has closed on a Palm Beach mansion at 239 Emerald Lane for $25 million, according to public filings and trade reporting. The reimagined in-town estate sits on roughly a half acre and includes a 40-foot loggia, a pool terrace and multiple formal entertaining rooms. The purchase ranks as one of the largest island sales so far this summer.

Sale details and photos

As reported by the South Florida Business Journal, the deal recorded a $25 million sale price. The outlet also rolled out a 33-image gallery of the house, with photos by Shawn Hood, and noted that the property hit the market after a top-to-bottom renovation.

Brokerage and seller details

The Real Deal lists Buck House Limited as the seller and names Mac Cummings as the buyer. The publication describes the residence as roughly 7,200 to 7,500 square feet, with six bedrooms and nine-and-a-half bathrooms. The digest credits Stephen Hall of Compass Florida as the listing agent and Gary Pohrer of Serhant as the buyer broker.

Listing history and design

MLS pages show the home was marketed earlier this year with an asking price near $29 million, with interiors credited to Smith Kellogg. Listing information puts the house at about 7,496 square feet and highlights a newly finished guest wing, a four-car garage and traditional millwork throughout, as shown on Coldwell Banker.

Cummings and Terakeet

Cummings co-founded Terakeet, the Syracuse-based reputation management and enterprise SEO firm, and serves as its chief executive. Recent national coverage has put Terakeet under a brighter spotlight for its work on high-profile accounts and internal strategy discussions, a backdrop outlined by The Inquirer.

Market notes

The Real Deal flagged the 239 Emerald Lane transaction as the top residential sale in South Florida for the week, a reminder that buyers at the very top of the Palm Beach market are still writing large checks. The South Florida Business Journal also notes that Cummings recently sold a smaller island home before upgrading to 239 Emerald Lane.

Miami-Real Estate & Development