Chef Marc Marrone is back in Las Vegas, only this time he is skipping the Strip in favor of a neighborhood counter and meat case. Diamond Spur Butcher Shop & Deli has opened in the southwest valley, pairing a full-service butcher case with a made-to-order sandwich line and a compact quick-serve menu. The goal is old-school market hospitality with beef you can trace back to the ranch.
As reported by Las Vegas Weekly, Marrone launched Diamond Spur with partner Todd Lunger at 8241 S. Fort Apache Road, Suite 101. The butcher case is loaded with cuts like ribeye, New York strip, brisket and oxtails, while the deli turns out steak frites, meatball heroes, cheeseburgers and chicken parm sandwiches. Staff told the paper that within days of opening, regulars were already being greeted by name.
From Ranch To Case
Marrone describes Diamond Spur as an experiment in full traceability, calling it "the only way I could confidently look you in the eye," in an interview with Las Vegas Weekly. According to Diamond Spur Provisions & Meats, the business manages animals from pasture to processing using ranch hubs in Arizona, Missouri and South Dakota. The owners describe their model as regenerative ranching, using herd animals to free-graze, fertilize the land and rebuild soil health while avoiding antibiotics and added hormones.
Menu, Hours And Neighborhood Vibe
The sandwich window and quick-serve counter lean into classic deli comfort with a meat-heavy spin. The lineup includes chicken parm, rotisserie chicken, house burgers, steak frites with beef-tallow fries and even soft-serve cones. Hours are listed as daily from 10 a.m. to 7 p.m., and the space also serves as the storefront for Diamond Spur's direct-to-consumer proteins, according to Vegas24Seven.
Marrone's Second Act
Marrone is a familiar name in Las Vegas dining, thanks to years with TAO Group and a string of concepts across the valley, a trajectory detailed by Eater Vegas. Moving from Strip restaurants into ranching and retail marks a sharp pivot, and Marrone has said that taking control of more of the supply chain can keep prices reasonable for customers, a point he has discussed with local food media such as Food and Loathing.
Official Records And Where To Find It
The opening also shows up in Clark County new-business filings, which list "Diamond Spur Southwest" at 8241 S Fort Apache Rd, Suite 101, confirming the storefront's registration. For menus, ordering details and more on the company's regenerative-ranch approach, visit the Diamond Spur website and social channels through Diamond Spur Provisions & Meats.
