Tribeca’s old Jack’s Stir Brew nook at 139 Reade Street has a new heartbeat, and it is powered by espresso and stuffed Medjool dates. Neiberhud Coffee has quietly slipped into the tiny spot with a pickup-window setup, short hours and a menu that treats dates as seriously as drip coffee.
The snug counter is geared almost entirely to takeout, catering to nearby residents and office regulars looking for a quick morning or afternoon fix. Locals have already clocked the shop’s unusual emphasis on dates, which show up right alongside the espresso machine.
Signs went up earlier this spring, and the Reade Street window lists a medium drip at roughly $4. Matcha, specialty lattes and other short-order drinks share space with single stuffed dates and boxed sets. The Thompson Street SoHo shop, which is the original Neiberhud location, runs as a larger operation; Reade is the stripped-down, walk-up version, open roughly 7 a.m. to 6 p.m., seven days a week, as reported by Tribeca Citizen.
From Hi‑Tek To The Takeout Window
Owner David Baram told the reporter he has spent about 40 years running Hi‑Tek car washes, so this Tribeca counter is his first real swing at coffee. The hook, he says, is the date program.
“What we do that other people don’t do is dates,” Baram said, explaining why the fruit is front and center on the menu. His background and comments were shared with Tribeca Citizen.
A Global Consultancy Behind A Local Counter
Behind the friendly little window is a bigger hospitality machine. Neiberhud is produced by Toorma Group, a food-and-beverage consultancy that pitches itself as a creator of bespoke concepts and menus from scratch for international clients and projects.
On its own site, Toorma Group describes a boutique creative and culinary studio with a global portfolio. At the same time, city inspection records list Neiberhud at the Reade Street address, confirming the business is registered locally, according to NYC Open Data.
What To Order
The headliner here is the stuffed Medjool date. Single pieces and gift-ready boxes are part of the everyday lineup, and at the SoHo counter a free date sometimes lands next to your coffee.
Early tasters have pointed to a pistachio latte and other offbeat drinks, along with the basic $4 drip, as worth a detour. Listings and review pages put the original outpost at 107 Thompson Street, where staff reportedly hand-stuff the dates on site; see Crema.
Jack’s Stir Brew held the Reade Street corner for years before closing, and neighborhood listings now show a change in tenant. Local entries mark the Jack’s Reade location as permanently closed, per Corner. If Neiberhud keeps leaning into its date-first identity, it could settle into its own niche between grab-and-go coffee counters and the area’s bakeries.
