A 50-year-old Ecuadorian development powerhouse has picked Miami's Wynwood Norte for its American debut, opening a sales center this week for a 163-condo project called WOMA that pairs a textile-inspired façade with a flagship boutique from a Bolivian fashion designer. Units start at $380,000 and climb to $1.2 million, with construction potentially breaking ground as early as March or April 2027 and completion targeted for late 2029.
Uribe Schwarzkopf unveiled the plans for WOMA at the northeast corner of Northwest Fifth Avenue and Northwest 32nd Street, according to The Real Deal. The developer's LLC paid $25 million earlier this year for the 1.1-acre assemblage that makes up the site, and its sales center opened Tuesday to kick off the U.S. push. Founded in Quito in 1973, Uribe Schwarzkopf has built more than 140 projects spanning over 2.5 million square meters across Ecuador, according to the company's own website.
The project mostly consists of one- and two-bedroom condos, but it also includes 13 retail spaces and 16 offices, with four units flexible enough to allow retail, residential or office use. Micro units will be capped at 320 square feet, while a 700-square-foot duplex atelier offers a larger live-work option. WOMA's amenities list includes a rooftop terrace with a pool and garden lounges, a public plaza, and a wellness terrace with a sauna, steam room, gym and pickleball court. Short-term rentals will not be allowed at the development.
A Façade Built on Wynwood's Textile Roots
CEO Joseph Schwarzkopf said the building's textile-inspired façade pays homage to the area's history, per the same Real Deal report. That history runs deep: Wynwood Norte developed as “Little San Juan” between the 1950s and 1970s, when working-class Puerto Rican families moved in to work at nearby garment factories and industrial plants, according to Axios Miami.
To carry that thread into the retail mix, Uribe Schwarzkopf teamed up with Bolivian fashion designer Rosita Hurtado, who will open her flagship clothing store inside WOMA. The Real Deal's report notes that Hurtado began acquiring the WOMA land three decades ago. Schwarzkopf also said Fifth Avenue is the widest street in Wynwood and could become a separate residential space, a detail he shared as part of the project's rollout.
MVRDV's Latest Chapter With the Ecuadorian Developer
WOMA was designed by MVRDV alongside local firm Kobi Karp Architecture & Interior Design, extending a relationship between Uribe Schwarzkopf and the Dutch practice that dates back to “The Hills,” a six-tower, 180,000-square-meter waterfront development the two built in Guayaquil, Ecuador, launched in 2022, according to MVRDV. It fits a broader pattern for the developer, which has also tapped architects including Bjarke Ingels, Atelier Jean Nouvel and Kengo Kuma for flagship towers back home — including the Kengo Kuma-designed Qapital tower unveiled in April 2026, as reported by ArchDaily.
Uribe Schwarzkopf tapped Berkshire Hathaway HomeServices EWM Realty to lead sales and marketing for WOMA, and the company plans to finance construction with a loan once it reaches a sales milestone. The site sits just east of the Bakehouse Art Complex, the nonprofit housed in a converted 1926 industrial bakery since 1985. Schwarzkopf himself serves on the Bakehouse board of directors, and the organization plans to build residential units for its artists — part of a master plan that includes roughly 250 affordable units alongside renovated studio spaces after the nonprofit acquired an adjacent property in January, per PRINT Magazine.
A 140-Acre District Remade by Rezoning and Big Capital
WOMA rises within the roughly 140-acre Wynwood Norte district, which stretches between Northeast and Northwest 29th Street and 36th Street, and North Miami Avenue and Northwest Seventh Avenue. The area was upzoned in 2021 to spur development while aiming to preserve the district's character, a shift that flowed from the Neighborhood Revitalization District overlay the Miami City Commission approved that March. That framework created a Public Benefits Program letting developers push density up to 150 units per acre in exchange for funding affordable housing, parks or civic infrastructure, according to Bilzin Sumberg.
WOMA's arrival lands amid a surge of capital reshaping Wynwood more broadly. Hoodline previously reported that developer Evolve Companies secured a $48.5 million construction loan to build an eight-story, 141-unit apartment midrise on NW 35th Street in the same submarket, and that entities linked to Citadel founder Ken Griffin quietly bought all 35 units at the nearby Wynwood Lofts condo building. Griffin is also reportedly in advanced talks to acquire Moishe Mana's 30-acre Mana Wynwood portfolio, with that acquisition set to close this year, while WeWork co-founder Adam Neumann's firm Flow separately picked up a stake in the 318-unit Society Wynwood tower.
Against that backdrop of institutional deal-making, WOMA's ban on short-term rentals and its ties to the neighborhood's artist community and Puerto Rican heritage mark it as an end-user-focused project in a district increasingly attracting outside capital. With a sales center now open and construction potentially starting within the year, the project will test how much of Wynwood Norte's working-class character can coexist with its new wave of condo buyers.
