Pebble Beach Resorts is in the middle of a $30 million overhaul of The Links at Spanish Bay, a project tied to a broader push that has already locked the Monterey Peninsula destination into hosting U.S. Open Championships for more than two decades. Construction crews began work on the course in March, and the resort is betting that a wave of championship golf, culinary festivals and classic car showcases will reshape its future.
According to The Business Journals, Pebble Beach Resorts Senior Vice President and Chief Financial Officer Judah Matthews has led a financial shift at the company that has sharpened its focus on tournaments and events. Matthews joined Pebble Beach Resorts in June 2014 as director of finance, according to the same report, and rose to CFO in 2017. The outlet notes he grew up in Seaside, graduated from the University of San Diego, and previously worked at Supertel Hospitality and KPMG before landing at Pebble Beach.
Matthews told the outlet that the Spanish Bay renovation could create a dynamic shift for the whole resort. Central to that shift is a 2022 anchor site agreement Pebble Beach Resorts signed with the U.S. Golf Association, a deal that, per the same report, runs through 2048 and brings four U.S. Opens, four U.S. Women's Opens, and both a men's and women's Senior Open at Spyglass Hill to the property.
A Championship Calendar Stretching to Mid-Century
The scope of that commitment is laid out directly by Pebble Beach itself: the resort is the future site of the 2027, 2032, 2037 and 2044 U.S. Open Championships, along with the 2035, 2040 and 2048 U.S. Women's Opens, according to Pebble Beach Resorts. The arrangement also brings the U.S. Senior Open and U.S. Senior Women's Open to Spyglass Hill Golf Course back-to-back in 2030, as reported by travelfoundation.org.
The deal made Pebble Beach Resorts the third property to join the USGA's anchor-site program, alongside Pinehurst Resort & Country Club and Oakmont Country Club, the same outlet reports. The USGA has said the long-term arrangement allows it and Pebble Beach to invest and collaborate in new ways to enhance the experience for players, fans, partners and media, according to geoffshackelford.com. A USGA spokesman previously put a number on the stakes involved, telling the East Bay Times that a U.S. Open event has, on average, a $120 million economic impact.
Rebuilding Spanish Bay From the Ground Up
The renovation of The Links at Spanish Bay is being led by Hanse Golf Course Design, according to the seed report's account. Construction began March 18 and is scheduled to conclude in 13 months, with the course set to reopen April 17, 2027, per pebblebeach.com's project page. The Business Journals reports the project carries a $30 million price tag.
The redesign will widen fairways by roughly 30 percent and expand putting greens by about 40 percent, according to the resort's own release. The course will also shift from a par 72 to a par 71, with championship tees stretching to 7,115 yards. Alongside the playability changes, the project is expected to cut irrigated turf by 12 percent while adding three acres of environmental habitat area, the release states.
Signature Events, Each With Its Own Bottom Line
Beyond the golf calendar, Pebble Beach Resorts continues to lean on its slate of signature gatherings. The resort brought back Pebble Beach Food & Wine in 2025, an event that had last been held in 2019, according to The Business Journals. The festival's next edition is set for April 1–4, 2027, at Pebble Beach Resorts, according to Pebble Beach Food & Wine's own event page.
The resort also holds the annual Pebble Beach Concours d'Elegance, which the Business Journals report lists among its recurring franchises. Each August, the event brings the world's most spectacular cars to the 18th fairway of Pebble Beach Golf Links, according to pebblebeachconcours.net. Per the seed report, each of these events is treated internally as its own business, with its own profit-and-loss statement, staffing model, marketing plan and sales goals.
Matthews' Charitable Push at the Foundation
Matthews has also served as treasurer of the Pebble Beach Company Foundation for the past 10 years, according to The Business Journals, and has worked to attach a charitable component to each signature event. Under that effort, the report states, the foundation has increased its assets and grown community giving from a few hundred thousand dollars annually to as much as $3.5 million a year.
That local giving runs alongside a broader youth mission: the Pebble Beach Company Foundation supports more than 10,000 Monterey County youth annually and has contributed more than $22.5 million since 1975, according to the Pebble Beach Food & Wine event page. Matthews serves on the board of the Boys & Girls Club and volunteers with Junior Achievement, the Business Journals reports, speaking to students and advising them to find people who demonstrate the traits they hope to develop themselves.
