Solidcore is staking out space in Frisco's Fields West development, with plans for a new fitness studio at 5301 Fields Parkway that will bring the boutique brand's signature reformer workouts to the fast-growing luxury district. A renovation permit pegs the buildout cost at $659,725 for a 2,023-square-foot space, with construction expected to start February 1, 2027 and wrap up by April 16, 2027.
The plans surfaced in filings with the Texas Department of Licensing and Regulation, as reported by Community Impact. Solidcore was first announced as one of 27 businesses signing leases at Fields West back in December 2024, and the studio now joins a growing roster of fitness, fashion, and lifestyle tenants filling out the 55-acre project. Community Impact says it will update its report as more information becomes available.
Solidcore's workouts are built around 50-minute, high-intensity, low-impact strength sessions on custom resistance reformer machines that push targeted muscle groups to failure, according to Wikipedia. Classes run under low lighting and loud music, and per Community Impact's reporting, the sessions emphasize strength, endurance, and core stability using specialized resistance-based machines for controlled, full-body movement. The brand already operates studios in Southlake, Dallas, Addison, and Plano, extending a North Texas footprint that dates back to its 2019 debut on Walnut Hill Lane, a milestone Hoodline previously covered.
A Studio Backed by Private Equity Muscle
The Frisco expansion comes as Solidcore scales under new ownership. Global private equity firm L Catterton acquired a majority stake in the company in September 2024, in a deal valuing the boutique fitness brand between $600 million and $700 million, according to Athletech News. Founder Anne Mahlum had sold her ownership stake the year before, leaving CEO Bryan Myers to steer the brand's growth.
The corporate push has continued since then. Solidcore appointed former Marriott Bonvoy executive Anne Smith as chief commercial officer in September 2025, as the chain's footprint scaled past 150 locations nationwide, the outlet reported. The company also added Marriott global partnerships leader Lucy Werner to its board around the same time, part of an executive strategy aimed at customer retention as new studios open across the country.
Fields West's Bigger Bet on Luxury Retail
Solidcore's arrival fits neatly into the identity developer Fehmi Karahan has built for Fields West, an $800 million district designed by architecture firm Gensler that will include 360,000 square feet of retail and dining space, 350,000 square feet of Class A office space, and 1,150 urban apartments built above street-level shops, according to CultureMap Dallas. Karahan reported in July that the district had reached 75% pre-leasing across 44 signed leases ahead of a scheduled late 2027 opening, with recent signers including Lululemon, Tecovas, Warby Parker, Boll & Branch, and Flower Child — the last of which Hoodline reported is expanding into Plano as well.
The project's momentum has been building since developers The Karahan Companies and Hunt Realty Investments secured a $425 million construction loan in July 2025 from Bank of America, JP Morgan Chase, and Prosperity Bank, backed by $70 million in municipal bonds issued by the City of Frisco. Ten big-name shops signed at the district shortly after that loan closed, and Hoodline later detailed Karahan advancing vertical construction within the broader multi-billion-dollar Fields master plan.
Part of a 2,500-Acre Master Plan
Fields West sits inside a much larger 2,500-acre development that includes the PGA of America Headquarters, the Omni PGA Frisco Resort with its two 18-hole championship golf courses, and the Universal Studios Kids Resort, which is scheduled to open later this year, per CultureMap Dallas. Karahan modeled Fields West as a sister project to Plano's 240-acre Legacy West, located eight miles south on the Dallas North Tollway, applying post-pandemic design shifts that favor outdoor gathering plazas over car-centric layouts, according to Gensler. Karahan previously delivered $3 billion in commercial real estate at Plano's Legacy developments before launching Fields West.
That growth corridor is expected to keep drawing residents. Official city and developer projections show Frisco's population on track to reach 325,000 by 2030, fueled by corporate headquarters relocations along the Dallas North Tollway, according to Fields Frisco. For Solidcore, that population curve — paired with a district built around wellness and lifestyle retail — makes the Fields West studio the latest link in a North Texas expansion strategy the brand has pursued for years.
