A Hello Kitty-themed pop-up dedicated to Bruno Mars has taken over a Wynwood storefront this weekend, drawing fans hunting for exclusive merchandise and vinyl just days before the singer headlines two nights at Hard Rock Stadium. The shop at 2300 N Miami Avenue is open from 11 a.m. to 7 p.m. through Sunday, syncing its final hours with Mars's Romantic Tour stop in Miami Gardens.
Wynwood Stop Part of a Nine-City Rollout
The pop-up is running Friday through Sunday at the Wynwood address, according to WSVN, timed to Mars's Saturday and Sunday shows at Hard Rock Stadium in Miami Gardens. The dates and hours line up with what Complex reported for the broader rollout, listing the location as Sept. 18 through Sept. 20 at 2300 N Miami Ave and noting each stop runs 11 a.m. to 7 p.m. local time. Miami is one stop on a nine-city North American tour of pop-ups continuing through October, per the same outlet's reporting.
The collaboration predates the Miami stop. Sanrio announced the Bruno Mars and Hello Kitty pop-up concept for Las Vegas on April 9, ahead of the Romantic Tour, while Complex reported that the traveling pop-up circuit now follows the tour's second North American leg, which began Aug. 21 in East Rutherford, New Jersey.
Vinyl, Hats and a Photo Booth Draw Shoppers
How the Hello Kitty Collaboration Started
According to Sanrio, the Bruno Mars and Hello Kitty pop-up concept debuted in Las Vegas on April 9, 2026, at The Shoppes at Mandalay Place. The official launch combined limited-edition merchandise with fan activations, making the current rollout more than a concert-merchandise display: it is a dedicated Hello Kitty collaboration built around a touring music performer.
The Wynwood setup includes tees, hoodies, jerseys, hats, tote bags, water bottles and key chains, as well as romantic- and doo-wop-themed vinyl albums, according to WSVN. Prices start at $10, with a hoodie listed at $125, and the shop also includes a photo booth.
WSVN reported that shoppers came to the Wynwood location for the limited-edition collectibles, including vinyl, hats and pins. The station also reported a worker's positive reaction to the pairing and to Mars's live show.
Complex's coverage adds that each pop-up location carries limited-edition merchandise exclusive to the events and not sold inside Mars's concert venues, a detail echoed in a separate American Dream event listing describing the collaboration's merchandise as available only at the pop-up.
What to Know Before Heading to Hard Rock Stadium
Mars is set to perform the Romantic Tour at Hard Rock Stadium on Saturday and Sunday, with Anderson Paak performing as DJ Pee .Wee and Raye listed as special guests, according to Hard Rock Stadium's event page. The venue says stadium parking is sold out, though Park & Ride passes remain available, and its express shuttles are scheduled to end one hour after each show. The stadium also notes its Clear Bag Policy applies for both nights.
