Cookie lovers in Savannah are out of luck at their local Crumbl, which closed its doors two weeks ago as part of a wave of Georgia shutdowns that has also hit Augusta, Douglasville and Suwanee. The closures mark a notable retreat for a chain that just a few years ago seemed to be opening a new location every few months.
The Savannah store closed two weeks before publication, while the Augusta, Douglasville and Suwanee locations shut down within the past few months, according to Savannah Morning News. In Augusta, the Crumbl at 826 Cabela Drive, Suite 2, across from Costco, closed after three years in business, per Augusta Business Daily.
Not every Georgia Crumbl is gone. The chain's official store locator still lists bakeries in Pooler, Statesboro, Evans and Grovetown, according to Crumbl's own website. A Lawrenceville location at 875 Lawrenceville-Suwanee Road also remains active, offering both delivery and in-store pickup, per Crumbl's Lawrenceville page.
Which Georgia Locations Survived
Locations in Grovetown and Evans remain open, the station notes, even as the nearby Augusta store went dark. The Savannah Morning News report adds that Crumbl's website lists open locations in at least 31 Georgia communities, including two apiece in Atlanta and Marietta. That still leaves a sizable footprint in the state even as individual markets like Savannah lose their only shop.
No official explanation has been offered for why these specific Georgia stores closed or which franchise operators ran them. The pattern in Georgia mirrors what's happening elsewhere: closures have also surfaced in Alabama, Florida and Kentucky, in addition to California, according to KTLA.
A Nationwide Pullback Behind the Local Closures
The Georgia shutdowns are part of a much bigger retreat. At least 57 Crumbl locations have closed so far this year, the Savannah Morning News reports, while at least 55 franchises are currently listed for sale on broker websites, according to Restaurant Business. That outlet also reports that traffic across the chain's more than 1,000 locations is down 32% year over year, with August sales 70% lower than they were two years earlier — though WRDW reported the same 70% sales drop measured against two months earlier rather than two years, a discrepancy neither outlet resolves.
Average unit volume has also slipped, though reports differ on the exact figures. Restaurant Business put it at $1.1 million in 2025 after reaching $1.4 million the year before, while Yahoo Finance cited a 16% decline from $1.35 million in 2024 to about $1.14 million in 2025. Either way, the direction is the same: stores are generating meaningfully less revenue than they did at the chain's peak.
The financial strain has reached individual franchisees, too. A Crumbl operator in St. Matthews, Kentucky, filed for Chapter 7 bankruptcy earlier this month, facing more than $352,000 in liabilities, according to Yahoo Finance. In May, co-founders Jason McGowan and Sawyer Hemsley stepped down from their roles as chief executive officer and chief brand officer, respectively, though both remain on the company's board, KTLA reports.
Company Insists Growth Isn't Over
Despite the closures, Crumbl maintains it isn't pulling back overall. The company told Fast Company it has no plans for growth to stop and will be opening many more stores in both the United States and Canada this year. Crumbl now has 1,103 locations in the United States and 25 in Canada, up from just 326 at the end of 2021, according to Fast Company.
Crumbl was founded by Jason McGowan and his cousin Sawyer Hemsley in 2017, and the brand built a massive following, accumulating more than 17 million combined followers on Instagram and TikTok, per the Savannah Morning News. Operators have warned that additional stores could still close, and in July 2025, McGowan presented data suggesting a dirty soda lineup could boost sales by 20% and push unit volumes toward $2 million — a bet the company is apparently still counting on as it works to stabilize its footprint.
