A 213-residence build-to-rent community is taking shape on 17.4 acres near 35th Avenue and Dobbins Road in Laveen, with the developer now saying renters could start moving in by February 2027. Rockefeller Group announced plans for Farinosa Villas this week, adding another large rental project to one of the busiest build-to-rent markets in the country.
According to KTAR News 92.3 FM, Rockefeller Group is the developer behind the project, and Brandon Dillingham, the company's managing director, said Farinosa Villas reflects the firm's commitment to investment in the Southwest and its push to expand its residential portfolio to meet demand for different living styles. Dillingham also said Laveen combines natural surroundings, access to major employment centers and a growing residential community, according to the station's report. The site sits at 3737 W. Dobbins Road, just a short drive from South Mountain Preserve, which offers nearby hiking and outdoor trails, per realestatedaily-news.com.
The community will offer 213 residences with one-, two- and three-bedroom layouts spread across detached homes, duplexes, townhomes and carriage-style units, the outlet reports. Floor plans will include both single-story and multi-level formats, with residences averaging approximately 1,187 square feet. Every home will come with private outdoor space, and select residences will add private yards and attached garages, the same account notes.
Interior Finishes and Smart-Home Features
Inside, units are set to include European-style white oak cabinetry, quartz countertops and stainless steel appliances, per the station's report. In-home washers and dryers will be standard, along with smart-home technology such as electronic locks, smart thermostats and video doorbells, the article notes. A clubhouse with a resident lounge, kitchen and fitness facility is also planned for the community.
Outdoor common areas will include a lap pool, a fire pit with lounge seating, barbecue grills, shaded gathering spaces, recreational areas and a dog park, according to the same account. The site will also feature covered parking and electric vehicle charging stations. Farinosa Villas sits roughly 2.5 miles from the Loop 202 South Mountain Freeway, giving residents access to Valley job centers, dining and shopping.
Leasing Timeline and Market Context
Preleasing is expected to open before the end of 2026, with first move-ins targeted for February 2027, per KTAR News 92.3 FM. Leasing will be managed by Mark Taylor, according to realestatedaily-news.com, and prospective renters can find information and sign up for updates at farinosavillas.com, the station notes. Rockefeller Group's residential track record in Arizona already totals nearly 2,000 completed units.
Farinosa Villas arrives as the Phoenix area's build-to-rent boom shows signs of cooling. The region completed more than 4,000 built-to-rent homes in a single recent year, a 10-year high and the largest increase of any U.S. market, according to Axios. Phoenix has led the nation over the past five years with 9,345 completed built-to-rent homes and more than 7,200 under construction, far outpacing second-place Dallas-Fort Worth, which completed 6,512 homes over the same five-year period, Axios reports.
More recently, though, deliveries have slowed sharply. Phoenix-area developers delivered an average of more than 5,000 build-to-rent units annually from 2023 through 2025, nearly tripling the region's inventory, but fewer than 1,400 units were delivered through the first half of 2026, according to a NorthMarq market report. The firm notes that the thinning pipeline is giving vacancy room to improve, even as build-to-rent communities continue to offer a cost advantage over homeownership.
High mortgage rates have been pushing prospective homebuyers toward rental communities like Farinosa Villas instead, according to Cronkite News. Other Valley projects are chasing the same demand: NexMetro Communities recently opened Avilla Marigold, its 26th Avilla Homes project in the Phoenix area, featuring 214 single-level cottage-style rentals on 19 acres in Buckeye, as reported by InBusinessPHX. Laveen itself is already home to Laveen Park, a single-family rental community offering three- and four-bedroom homes with fenced backyards and two-car garages, per AMH Living.
