A planned condo tower in Miami's Wynwood Arts District is selling buyers on more than square footage and skyline views: a full medical practice on the ground floor, with a doctor reachable by text at any hour and house calls available inside your own unit. The Frida Kahlo Wynwood Residences, a 244-unit project from developers PMG and LNDMRK Development, will pair its condos with a primary care clinic built to feel less like an amenity and more like an attached hospital wing.
Developers PMG and LNDMRK Development acquired the 1.11-acre site at 119 NW 29th Street for $20 million in 2023, according to The Real Deal, laying the groundwork for planned eight-story and 14-story towers designed by Carlos Ott with Cube 3, as reported by the New York Post. Prices for the 244 residences are expected to range from $500,000 to $1.6 million, per the same report, with construction slated to begin in December and an opening targeted for September 2028.
Of those 244 units, 206 are furnished with office suites ranging from 71 to 170 square feet, a live-work layout aimed at remote-working buyers, according to Florida YIMBY. The medical component is set to take up a planned 5,000-square-foot wellness center on the ground floor, per the outlet, housing primary care alongside holistic health services.
Baker Health Brings Its Concierge-for-Less Model South
The clinic will be run by Baker Health, a four-year-old New York primary care provider founded by Dr. Zeyad Baker and Dr. Iyad Baker, according to the Post. The Wynwood location marks the company's first clinic built inside a residential building and its first expansion into Florida, after running five offices in New Jersey and three in New York, the paper reports. Zeyad Baker is a board-certified pediatrician who completed his medical residency at Rutgers University and currently operates hybrid concierge practices in New Jersey and New York, per Zocdoc.
Condo owners will reportedly receive a free Baker Health membership during their first year, followed by a discounted rate for as long as they stay, per the Post. Membership normally runs $200 a year and includes same-day visits, in-unit care available 365 days a year, and round-the-clock doctor messaging through an app, the paper reports. Baker Health also accepts insurance and uses copays for visits, rather than operating purely as a cash-pay retainer service.
Beyond sick visits, the practice's offerings described in the Post span yoga, pilates, meditation and breathwork classes; vitamin infusions, NAD injections and functional medicine; lab panels, flu, COVID and strep tests and immunizations; genetic cancer-risk blood testing; and nutrition support alongside mental-health counseling. Sara Diras, cited in the same report, said residents can simply see a doctor downstairs or call the doctor to their residence, and she described Baker Health's model as “concierge for the masses.”
How Baker Health Stacks Up Against Pricier Rivals
The $200 annual fee is strikingly cheap next to comparable concierge medical amenities elsewhere in South Florida. At the Olara in West Palm Beach in 2023, developer Savanna offered a complimentary year of Sollis Health, where standalone memberships typically run $3,500 to $6,000 annually per person, according to a separate Real Deal report. The Post similarly notes that Madison House offered Sollis Health memberships that normally charged at least $5,000 a year, and that Waterline Square has held early talks about memberships with Baker Health but has no signed agreement in place.
Ryan Shear, quoted in the Post, called the medical offering “the ultimate amenity” and said it has helped sales at the project. He added that PMG would likely repeat the medical-residential concept in future developments, and the paper reports Baker Health is already scouting Tribeca, Chelsea and the Upper East Side for a New York version of the same concept.
An Art-World Name With Legal Baggage
The Frida Kahlo branding itself carries its own complications. Commercial licensing of the artist's name for luxury real estate and consumer goods is managed by the Panama-based Frida Kahlo Corporation, established in 2004 by the artist's niece Isolda Pineda Kahlo and businessman Carlos Dorado, according to The Real Deal — a structure that traces back to Kahlo dying intestate in 1954, which passed statutory publicity rights to her heirs. That corporation's trademark authority has faced ongoing litigation from Kahlo's grandniece, Mara Cristina Romeo Pinedo, over trademark ownership and licensing rights, according to RPJ Law, with the dispute spanning federal courts in Florida and international jurisdictions.
The project also fits within Wynwood's increasingly crowded flexible-stay condo market. Frida Kahlo Wynwood Residences will offer short-term rental flexibility for unit owners, letting them list on platforms like Airbnb, aligning it with other Wynwood projects like Duos Wynwood and Twenty Sixth & 2nd Wynwood Residences, per The Real Deal's April coverage.
Part of a Larger Wellness-Real-Estate Wave
The embedded clinic model also reflects a broader shift identified by the wellness industry. A 2026 report from the Global Wellness Summit identified “longevity residences” as a major global real estate trend, in which developers build preventive care, diagnostics and on-call medical access directly into residential communities, according to the Global Wellness Summit. Wealthy buyers, the report notes, increasingly prioritize home-based healthcare access when choosing where to live.
The project's appeal to prospective buyers remains to be seen. Whether the Frida Kahlo project's deeded office suites ultimately draw permanent residents or investor-buyers, and whether construction holds to its expected December start and 2028 target, remains to be seen.
