Fans of Hulu's divorce drama All's Fair can get up close with a truck full of luxury swag at Aventura Mall this weekend, as the streamer rolls its season two promotional tour into South Florida. The free pop-up, parked in the lot across from the Apple Store at 19501 Biscayne Blvd., requires no RSVP and is open to the public.
According to the Miami Herald, the event is timed to the show's second-season premiere, which began streaming Wednesday night. All's Fair stars Kim Kardashian, who the Herald describes as a 46-year-old three-time divorcee, as a high-powered divorce attorney at an all-female firm, working alongside Ryan Murphy on the Hulu series. The cast also includes Glenn Close, Naomi Watts and Teyana Taylor, per the Herald's reporting.
Sources differ slightly on when the Aventura Mall truck will actually be open to visitors. The Herald reports the pop-up runs from 10 a.m. to 6 p.m. Saturday, a window also cited by Enstarz, which listed the Miami stop as “Aventura Mall, 10 a.m.–6 p.m. ET.” But WSVN reported a different window entirely, telling viewers, “Fans can come by, take pics and pick up some premium giveaways from six to 10 pm.” With the two accounts in conflict, anyone planning to stop by may want to budget extra time on either end of the day.
What's Actually Inside the Truck
Whatever time fans arrive, the draw is the same: a truck branded with a sign reading “She Got Everything” and stuffed with the kind of spoils you'd expect from a blockbuster settlement. The Herald describes the vehicle as carrying a luxury sports car, designer luggage, precious art, pricey furniture and other treasures. WSVN's description leans into specifics, noting the truck is “stacked with designer bags, a jet ski, a safe, and even a Lamborghini.”
Enstarz offers a similar rundown, reporting that the trucks are decked out with the spoils of a big settlement, including luxury cars, designer luggage, art and furniture. Whichever inventory list proves accurate on the day, the pop-up is built for photos. The Herald notes the event is free and open to the public, and Enstarz reported that fans can take photos and claim their own divorce settlements in the form of exclusive giveaways while supplies last.
A Multi-City Promotional Tour
Miami is just one stop. The Herald reports the pop-up truck is also visiting Los Angeles and New York City, and Enstarz's coverage frames the campaign as a three-city activation tied to the Nov. 4 season premiere. Variety's roundup of the week's TV news similarly notes that Hulu is celebrating All's Fair Season 2 with “she got everything” divorce-themed activations in Los Angeles, New York City and Miami.
According to Variety, the rollout actually started a few days earlier than the mall pop-ups, with branded flatbed trucks hitting the road in iconic neighborhoods across each city on Nov. 4, from 8 a.m. to 4 p.m. local time. New York's version of the weekend activation, detailed by Pulsd, runs Saturday from 10 a.m. to 4 p.m. and is advertised as free and open to the public on a first-come, first-served basis, with no RSVP needed. Pulsd's description of that truck mirrors Miami's, promising luxury cars, designer luggage, extravagant artwork and lavish furniture.
What's Driving Season Two's Story
Back on screen, Hulu has described the returning cast as the lawyers of Grant, Ronson & Greene, according to the Herald's report. The streamer has billed the new season as featuring scandals, secrets, new allegiances, tested friendships and a revelation threatening the firm, the Herald notes. The Aventura Mall pop-up, like its counterparts out west and up north, is designed to give fans a tangible taste of that high-stakes glamour before they tune in from the couch.
