Dierks Bentley is expanding his ROW 94 bourbon brand with a new limited-edition release, the brand's first tasting room in downtown Nashville, and a guided whiskey trail experience that lets fans trace his path from aspiring artist to country star. The announcements came together at a single press conference, marking one of the biggest rollouts yet for the whiskey label the singer launched two years ago.
Bentley revealed the three initiatives at a press conference at the Grand Ole Opry on Tuesday, during what organizers called the Second Annual Dierks Day, according to The Whiskey Wash. The headline product is ROW 94 Trespasser's Proof, a four-barrel limited expression slated to arrive in early 2027. As WKRN News 2 reported, visitors can explore Bentley's journey while sampling his bourbon.
A Bourbon That Finishes Aging at the Opry
What sets Trespasser's Proof apart is where it spends its final months. The whiskey began its last stage of aging on the grounds of the Grand Ole Opry at the Nov. 3 press conference, per the same Whiskey Wash report. It ages for a minimum of four years before being moved to a secure, off-limits spot at the Opry to complete that final maturation, and the distillery team will keep sampling it throughout the aging and finishing process before locking in a proof ahead of bottling.
There's also a Nashville music-venue detail baked into the barrel itself. The bourbon's finishing staves use the same wood species, hard white oak and sugar maple, found in the Ryman Auditorium's stage circle, according to MusicRow. The outlet reports the four-barrel batch is slated for release in early 2027 at a suggested retail price of $100, with the whiskey sold online and at select bourbon bars and retailers while supplies last.
Downtown Tasting Room and a Saturday Whiskey Trail
ROW 94's first tasting room is set to open to the public Thursday at the Bode Hotel in downtown Nashville, the Whiskey Wash report states. MusicRow adds that the tasting room is scheduled to welcome guests Thursday through Sunday from 4 to 10 p.m.
For fans who want a deeper dive, the Music Whiskey Trail: Dierks Bentley & ROW 94 is set to launch this Saturday as a three-hour guided tour running every Saturday for $169 per person, operated by Mint Julep Experiences. MusicRow describes the route as tracing stops through Music Row, Lower Broadway, and the Station Inn in the Gulch, a path designed to let visitors explore Bentley's own journey from aspiring artist to country star.
From Launch to Full Proof to Trespasser's Proof
ROW 94 is a Kentucky Straight Bourbon Whiskey that Bentley launched in September 2024, according to Breaking Bourbon. About a year later, the brand announced its Full Proof expression, barreled at 120 proof and aged a minimum of four years, with a 750 ml bottle listed at $54.99 and sold nationwide and online. The brand has also released Broken Branches, a limited-edition bourbon tied to Bentley's album and tour that was aged five years with 1,500 bottles made, according to ROW 94.
Tennessee fans hoping to order Trespasser's Proof straight to their door should note one wrinkle: ROW 94 does not ship directly to consumers in Tennessee, per the brand's own site. That means locals will likely need to rely on the new tasting room, the guided trail, or select retailers once the bourbon actually hits shelves in early 2027.
